Marketing Research Assignment
Considering the following:
“You have been hired by a local diner to survey area residents about what types of food
products they should sell or additional services to offer. The diner currently specializes in
hamburgers and comfort food like mac & cheese and is located close to campus. The owners
have considered the following: adding a delivery service either just campus wide or include the
local community, add a salad bar and/or more health-conscious foods, and diversify the types
of food offered to include Tex-Mex, pizza, and/or Italian. The owners are uncertain which items
to add to their menu or new services to offer.”
Step 1: Defining the Problem
Owners of the diner are uncertain of what type of food or services should be
provided for their customers. This information is critical to know in order for the
business to be as successful as possible.
Step 2: Design the Research Project
a) We need to collect the data from:
o College Students, who represent a large portion of the restaurant’s
customers.
o The Local Community, an opportunity to expand the business.
o Other Restaurants, for product and service comparison to see what is
popular.
b) The best way to collect this data would be:
Considering the following:
“You have been hired by a local diner to survey area residents about what types of food
products they should sell or additional services to offer. The diner currently specializes in
hamburgers and comfort food like mac & cheese and is located close to campus. The owners
have considered the following: adding a delivery service either just campus wide or include the
local community, add a salad bar and/or more health-conscious foods, and diversify the types
of food offered to include Tex-Mex, pizza, and/or Italian. The owners are uncertain which items
to add to their menu or new services to offer.”
Step 1: Defining the Problem
Owners of the diner are uncertain of what type of food or services should be
provided for their customers. This information is critical to know in order for the
business to be as successful as possible.
Step 2: Design the Research Project
a) We need to collect the data from:
o College Students, who represent a large portion of the restaurant’s
customers.
o The Local Community, an opportunity to expand the business.
o Other Restaurants, for product and service comparison to see what is
popular.
b) The best way to collect this data would be:
