SMPS CPSM CORRECT EXAMS SCRIPT QUESTIONS
AND ANSWERS SET A+
✔✔Decision Support System (DSS) - ✔✔Software that enables managers to access the
company's database dynamically and produce customized reports to assist in decision
making.
✔✔Disruptive Innovation - ✔✔An innovation that helps to create a new market or value
network, which upsets an existing market or product/service line.
✔✔Distribution Charts - ✔✔Used to provide a perspective on data and display all data
points across a set scale.
✔✔Double Tabulation - ✔✔Tabulating data according to two characteristics at a time.
✔✔Ethics - ✔✔Values and principles that inform the standards of conduct that
marketers must follow when conducting research.
✔✔Evidence-Based Marketing - ✔✔Gathering information from prospective clients to
develop a niche-specific campaign for a firm.
✔✔Exploratory Research - ✔✔Explores possibilities and discovers new ideas, often
calling for qualitative data.
✔✔Focus Group - ✔✔In-person gatherings convened to gauge participants' opinions on
a specific topic.
✔✔Forecasting - ✔✔Predicting a future event or condition based on study and analysis
to assist in decision making.
✔✔Goals - ✔✔Measurable targets that help a firm plan how to move forward in the
desired direction.
, ✔✔Hypothesis - ✔✔A proposal or conjecture used to guide research until proven
otherwise.
✔✔Impact Index - ✔✔A measuring tool to determine which scenarios the firm will
develop further and which will be shelved or abandoned.
✔✔Infographic - ✔✔A way to present data in visual shorthand.
✔✔Internal Survey - ✔✔Surveys conducted within a firm to gather information from
staff.
✔✔Iterative Rolling Forecast - ✔✔A style of forecasting that continually updates the
forecast to allow for a more flexible response.
✔✔Justice Approach - ✔✔An approach to ethics that emphasizes fairness—an equal
distribution of the costs and benefits among those affected by a decision.
✔✔Knowledge Management - ✔✔The process by which organization knowledge is
captured, stored, and disseminated within a company.
✔✔Literature Search - ✔✔Gathering information from various secondary sources for
exploratory research.
✔✔Margin of Error - ✔✔The desired degree of precision expressed as a percentage for
research accuracy.
✔✔Market Intelligence Survey - ✔✔Conducted to solicit opinions on current issues and
future trends within a particular market segment or geographic area.
✔✔Marketing Information System (MIS) - ✔✔Uses information from the company's
database to produce standardized reports on a regular basis.
✔✔Model System - ✔✔Includes various types of data modeling software to manipulate
and visualize information extracted from the company's databases.
✔✔Open-Ended Question - ✔✔A form of question where the respondent can answer in
any way they see fit.
✔✔Opportunity Cost - ✔✔The loss of potential revenue that could have been gained
from using resources in a different way.
✔✔Perception Survey - ✔✔Focused on the perception of a firm by clients, potential
clients, and/or a larger community.
AND ANSWERS SET A+
✔✔Decision Support System (DSS) - ✔✔Software that enables managers to access the
company's database dynamically and produce customized reports to assist in decision
making.
✔✔Disruptive Innovation - ✔✔An innovation that helps to create a new market or value
network, which upsets an existing market or product/service line.
✔✔Distribution Charts - ✔✔Used to provide a perspective on data and display all data
points across a set scale.
✔✔Double Tabulation - ✔✔Tabulating data according to two characteristics at a time.
✔✔Ethics - ✔✔Values and principles that inform the standards of conduct that
marketers must follow when conducting research.
✔✔Evidence-Based Marketing - ✔✔Gathering information from prospective clients to
develop a niche-specific campaign for a firm.
✔✔Exploratory Research - ✔✔Explores possibilities and discovers new ideas, often
calling for qualitative data.
✔✔Focus Group - ✔✔In-person gatherings convened to gauge participants' opinions on
a specific topic.
✔✔Forecasting - ✔✔Predicting a future event or condition based on study and analysis
to assist in decision making.
✔✔Goals - ✔✔Measurable targets that help a firm plan how to move forward in the
desired direction.
, ✔✔Hypothesis - ✔✔A proposal or conjecture used to guide research until proven
otherwise.
✔✔Impact Index - ✔✔A measuring tool to determine which scenarios the firm will
develop further and which will be shelved or abandoned.
✔✔Infographic - ✔✔A way to present data in visual shorthand.
✔✔Internal Survey - ✔✔Surveys conducted within a firm to gather information from
staff.
✔✔Iterative Rolling Forecast - ✔✔A style of forecasting that continually updates the
forecast to allow for a more flexible response.
✔✔Justice Approach - ✔✔An approach to ethics that emphasizes fairness—an equal
distribution of the costs and benefits among those affected by a decision.
✔✔Knowledge Management - ✔✔The process by which organization knowledge is
captured, stored, and disseminated within a company.
✔✔Literature Search - ✔✔Gathering information from various secondary sources for
exploratory research.
✔✔Margin of Error - ✔✔The desired degree of precision expressed as a percentage for
research accuracy.
✔✔Market Intelligence Survey - ✔✔Conducted to solicit opinions on current issues and
future trends within a particular market segment or geographic area.
✔✔Marketing Information System (MIS) - ✔✔Uses information from the company's
database to produce standardized reports on a regular basis.
✔✔Model System - ✔✔Includes various types of data modeling software to manipulate
and visualize information extracted from the company's databases.
✔✔Open-Ended Question - ✔✔A form of question where the respondent can answer in
any way they see fit.
✔✔Opportunity Cost - ✔✔The loss of potential revenue that could have been gained
from using resources in a different way.
✔✔Perception Survey - ✔✔Focused on the perception of a firm by clients, potential
clients, and/or a larger community.
