LSUS MBA 703 Module 2 Exam Questions
and Answers with Verified Solutions | Latest
Updated 2026
1991 Erik Brynjolfsson - the addition of information technology to
Communications of the ACM, "The business
Productivity Paradox of had not improved productivity at all
Information
Technology: Review and
Assessment"
1998 Brynjolfsson and Lorin Hitt IT did indeed provide a positive result for
"Beyond the Productivity Paradox" businesses; sometime the true advantage
were not
directly relatable to higher productivity, but
to
"softer" measures - impact on organization
structure
Year the Internet stock market 2001
bubble burst
When Nicholas Carr wrote "IT 2003
Doesn't Matter" for Harvard
Business
Review
,"IT Doesn't Matter" said IT had become less of a differentiator and
more of
a commodity - should be managed like one
- low
cost, low risk
Best thing to come out of "Does IT opened up discussion on the place of IT in
Matter" article and book a
business strategy
Michael Porter "Competitive A company is said to have a competitive
Advantage: Creating and advantage
Sustaining over its rivals when it is able to sustain
Superior Performance" profits that
exceed average for the industry.
Porter - 2 primary methods for 1. cost advantage 2. differentiation
obtaining competitive advantage advantage
2 of Porter's analysis tools 1. the value chain 2. the 5 Forces model
Porter's 2001 article "Strategy and examines the impact of the Internet on
the business
Internet" strategy and competitive advantage
value chain a series of activities undertaken by the
company to
produce a product or service
2 set of activities of a value chain 1. primary activities 2. support activities
, Primary activities in the value 1. inbound logistics
chain 2. operations
3. outbound logistics
4. marketing and sales
5. service
inbound logistics The area of logistics that involves bringing
raw
materials, packaging, other goods and
services,
and information from suppliers to
producers;
supply chain management
Operations transforms raw materials or inputs into
goods and
services; manufacturing to business
process
management
outbound logistics the functions required to get the product
out to the
customer; IT can be a delivery mechanism
itself
Sales/Marketing the functions that will entice buyers to
purchase
products; IT can be used to innovate
product
design and reach customer like never
before; the
company website can be a sales channel
itself
and Answers with Verified Solutions | Latest
Updated 2026
1991 Erik Brynjolfsson - the addition of information technology to
Communications of the ACM, "The business
Productivity Paradox of had not improved productivity at all
Information
Technology: Review and
Assessment"
1998 Brynjolfsson and Lorin Hitt IT did indeed provide a positive result for
"Beyond the Productivity Paradox" businesses; sometime the true advantage
were not
directly relatable to higher productivity, but
to
"softer" measures - impact on organization
structure
Year the Internet stock market 2001
bubble burst
When Nicholas Carr wrote "IT 2003
Doesn't Matter" for Harvard
Business
Review
,"IT Doesn't Matter" said IT had become less of a differentiator and
more of
a commodity - should be managed like one
- low
cost, low risk
Best thing to come out of "Does IT opened up discussion on the place of IT in
Matter" article and book a
business strategy
Michael Porter "Competitive A company is said to have a competitive
Advantage: Creating and advantage
Sustaining over its rivals when it is able to sustain
Superior Performance" profits that
exceed average for the industry.
Porter - 2 primary methods for 1. cost advantage 2. differentiation
obtaining competitive advantage advantage
2 of Porter's analysis tools 1. the value chain 2. the 5 Forces model
Porter's 2001 article "Strategy and examines the impact of the Internet on
the business
Internet" strategy and competitive advantage
value chain a series of activities undertaken by the
company to
produce a product or service
2 set of activities of a value chain 1. primary activities 2. support activities
, Primary activities in the value 1. inbound logistics
chain 2. operations
3. outbound logistics
4. marketing and sales
5. service
inbound logistics The area of logistics that involves bringing
raw
materials, packaging, other goods and
services,
and information from suppliers to
producers;
supply chain management
Operations transforms raw materials or inputs into
goods and
services; manufacturing to business
process
management
outbound logistics the functions required to get the product
out to the
customer; IT can be a delivery mechanism
itself
Sales/Marketing the functions that will entice buyers to
purchase
products; IT can be used to innovate
product
design and reach customer like never
before; the
company website can be a sales channel
itself
