Quality
Tuesday, 10 February 2026 14:43
Importance of quality for the business
• The quality enables businesses to have a good reputation and promotes
brand awareness.
• Consumers associate the image of the business with the quality of
the product.
• Quality products increase sales, profits, business growth and attracts
prospective investors.
• The business gains goodwill and support from the community.
Methods used to indicate quality include the following:
• Trademarks: brand names, a slogan, or a logo used by manufacturers.
• Samples: a small sample product intended to show the customers how the real product will look.
• Grades: a particular level that is used to rank the quality of the product.
• Commercial Standards: the South African Bureau of Standards (SABS)
approves commercial standards of products.
Quality indicators of the public relations function
• The public relations officer should deal quickly with negative publicity.
• They should provide regular/positive press releases.
• Sustainable Corporate Social Investment (CSI) projects should be implemented.
• Positive feedback from public surveys regarding the business image should be
obtained.
• A high standard of internal publicity/appearance of buildings/professional
telephone etiquette, and so on, should be maintained.
• Quality goods/services that promote the brand/image with key stakeholders/
customers/suppliers/government/service providers should be provided
New Section 3 Page 1
Tuesday, 10 February 2026 14:43
Importance of quality for the business
• The quality enables businesses to have a good reputation and promotes
brand awareness.
• Consumers associate the image of the business with the quality of
the product.
• Quality products increase sales, profits, business growth and attracts
prospective investors.
• The business gains goodwill and support from the community.
Methods used to indicate quality include the following:
• Trademarks: brand names, a slogan, or a logo used by manufacturers.
• Samples: a small sample product intended to show the customers how the real product will look.
• Grades: a particular level that is used to rank the quality of the product.
• Commercial Standards: the South African Bureau of Standards (SABS)
approves commercial standards of products.
Quality indicators of the public relations function
• The public relations officer should deal quickly with negative publicity.
• They should provide regular/positive press releases.
• Sustainable Corporate Social Investment (CSI) projects should be implemented.
• Positive feedback from public surveys regarding the business image should be
obtained.
• A high standard of internal publicity/appearance of buildings/professional
telephone etiquette, and so on, should be maintained.
• Quality goods/services that promote the brand/image with key stakeholders/
customers/suppliers/government/service providers should be provided
New Section 3 Page 1
