WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 COMPREHENSIVE TEST
BANK VERSION A AND B COMPLETE
QUESTIONS AND ANSWERS WITH FULL
SOLUTION
⩥ Which strategy includes decisions about package design, brand
names, trademarks, warranties, product image, new-product
development, and customer service?
Answer: Product strategy
⩥ ______ is the process of collecting and evaluating information to help
marketers make effective decisions.
Answer: Marketing Research
⩥ ________ is part of the broader field of business intelligence, which is
the task of using computer-based technology to evaluate large sets of
data, or big data, and identify useful trends.
Answer: data mining
⩥ Which type of segmentation is NOT a typical method of segmenting
B2B markets?
Answer: Psychographic segmentation
,⩥ True or False: The demographic method of segmenting the market is
concerned with region, population, and density.
Answer: False
⩥ _____ influences on consumer behavior includes individual needs and
motives, perceptions, attitudes, learned experiences, and self-concept.
Answer: Personal
⩥ The interpersonal determinants of consumer behavior does not include
___________ influences?
Answer: end-use influences.
⩥ Marketing does not create which type of utility?
Answer: form utility.
⩥ The best marketers not only give consumers what they want but also:
Answer: anticipate needs before those needs surface.
⩥ a name, term, symbol, design, or combination thereof that identifies a
seller's products and differentiates them from competitors' products
Answer: Brand
,⩥ added value that a respected and successful name gives to a product
Answer: Brand equity
⩥ part of the brand consisting of words or letters included in a name
used to identify and distinguish the firm's offerings from those of
competitors
Answer: Brand Name
⩥ Vendor that is designed by the business customer as the major supplier
to assume responsibility for dealing with all the other vendors for a
project and presenting the entire package to the business buyer.
Answer: Category Advisor
⩥ path that products - and legal ownership of them - follow from
producer to consumers or business user
Answer: Distribution Channels
⩥ deals with the marketing activities and institutions involved in getting
the right good or service to the firm's customers
Answer: Distribution Strategy
⩥ Process of coordinating the flow of goods, services, and information
among members of the supply chain.
Answer: Logisitics
, ⩥ actual movement of products from producer to consumers or business
users
Answer: Physical Distribution
⩥ Bundle of physical, service, and symbolic attributes designed to
satisfy a customer's wants and needs
Answer: Product
⩥ What are the four stages of the product life cycle?
Answer: four basic stages - introduction, growth, maturity, and decline -
through which a successful product progresses
⩥ group of related products marked by physical similarities or intended
for a similar market
Answer: Product Line
⩥ the assortment of product lines and individual goods and services that
a firm offers to consumers and business users
Answer: Product Mix
⩥ distribution channel member that sells goods and services to
individuals for their own use rather than for resale
Answer: Retailer
ASSESSMENT 2 COMPREHENSIVE TEST
BANK VERSION A AND B COMPLETE
QUESTIONS AND ANSWERS WITH FULL
SOLUTION
⩥ Which strategy includes decisions about package design, brand
names, trademarks, warranties, product image, new-product
development, and customer service?
Answer: Product strategy
⩥ ______ is the process of collecting and evaluating information to help
marketers make effective decisions.
Answer: Marketing Research
⩥ ________ is part of the broader field of business intelligence, which is
the task of using computer-based technology to evaluate large sets of
data, or big data, and identify useful trends.
Answer: data mining
⩥ Which type of segmentation is NOT a typical method of segmenting
B2B markets?
Answer: Psychographic segmentation
,⩥ True or False: The demographic method of segmenting the market is
concerned with region, population, and density.
Answer: False
⩥ _____ influences on consumer behavior includes individual needs and
motives, perceptions, attitudes, learned experiences, and self-concept.
Answer: Personal
⩥ The interpersonal determinants of consumer behavior does not include
___________ influences?
Answer: end-use influences.
⩥ Marketing does not create which type of utility?
Answer: form utility.
⩥ The best marketers not only give consumers what they want but also:
Answer: anticipate needs before those needs surface.
⩥ a name, term, symbol, design, or combination thereof that identifies a
seller's products and differentiates them from competitors' products
Answer: Brand
,⩥ added value that a respected and successful name gives to a product
Answer: Brand equity
⩥ part of the brand consisting of words or letters included in a name
used to identify and distinguish the firm's offerings from those of
competitors
Answer: Brand Name
⩥ Vendor that is designed by the business customer as the major supplier
to assume responsibility for dealing with all the other vendors for a
project and presenting the entire package to the business buyer.
Answer: Category Advisor
⩥ path that products - and legal ownership of them - follow from
producer to consumers or business user
Answer: Distribution Channels
⩥ deals with the marketing activities and institutions involved in getting
the right good or service to the firm's customers
Answer: Distribution Strategy
⩥ Process of coordinating the flow of goods, services, and information
among members of the supply chain.
Answer: Logisitics
, ⩥ actual movement of products from producer to consumers or business
users
Answer: Physical Distribution
⩥ Bundle of physical, service, and symbolic attributes designed to
satisfy a customer's wants and needs
Answer: Product
⩥ What are the four stages of the product life cycle?
Answer: four basic stages - introduction, growth, maturity, and decline -
through which a successful product progresses
⩥ group of related products marked by physical similarities or intended
for a similar market
Answer: Product Line
⩥ the assortment of product lines and individual goods and services that
a firm offers to consumers and business users
Answer: Product Mix
⩥ distribution channel member that sells goods and services to
individuals for their own use rather than for resale
Answer: Retailer
