The Business Model Canvas | Complete Study Guide, 9 Building Blocks & Exam
Review
What are the 9 building blocks of the business model canvas? - ANS ✔✔1. Customer segments
2. Value Proposition
3. Channels
4. Customer Relationships
5. Revenue
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure
*Customer Segments* - ANS ✔✔The different groups of people or organizations the enterprise
aims to reach and serve
Customer Segment Type:
Mass Market - ANS ✔✔One large group of customers with broadly similar needs and problems
ex) consumer electronics
Customer Segment Type:
Niche Market - ANS ✔✔Specific, specialized customer segments
ex) supplier-buyer relationships like car part manufacturers
, Customer Segment Type:
Segmented - ANS ✔✔Groups with slightly different varying needs and problems
ex) Metal manufacturer with different customer segments as the watch industry, medical, and
industrial automation
Customer Segment Type:
Diversified - ANS ✔✔Serves two unrelated customer segments with very different needs and
problems
ex) Amazon as a mass market and as a cloud computing service
Customer Segment Type:
Multi-sided platforms or Multi-sided markets - ANS ✔✔An organization serving two or more
independent customer segments
ex) credit card company
*Value Propositions* - ANS ✔✔Describes the bundle of products and services that create value
for a specific customer segment
What are 5 things that can contribute to value proposition and creation? - ANS ✔✔1. Newness
2. Performance
3. Customization
4. Price
5. Brand Status
Review
What are the 9 building blocks of the business model canvas? - ANS ✔✔1. Customer segments
2. Value Proposition
3. Channels
4. Customer Relationships
5. Revenue
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure
*Customer Segments* - ANS ✔✔The different groups of people or organizations the enterprise
aims to reach and serve
Customer Segment Type:
Mass Market - ANS ✔✔One large group of customers with broadly similar needs and problems
ex) consumer electronics
Customer Segment Type:
Niche Market - ANS ✔✔Specific, specialized customer segments
ex) supplier-buyer relationships like car part manufacturers
, Customer Segment Type:
Segmented - ANS ✔✔Groups with slightly different varying needs and problems
ex) Metal manufacturer with different customer segments as the watch industry, medical, and
industrial automation
Customer Segment Type:
Diversified - ANS ✔✔Serves two unrelated customer segments with very different needs and
problems
ex) Amazon as a mass market and as a cloud computing service
Customer Segment Type:
Multi-sided platforms or Multi-sided markets - ANS ✔✔An organization serving two or more
independent customer segments
ex) credit card company
*Value Propositions* - ANS ✔✔Describes the bundle of products and services that create value
for a specific customer segment
What are 5 things that can contribute to value proposition and creation? - ANS ✔✔1. Newness
2. Performance
3. Customization
4. Price
5. Brand Status
