WGU D098 Digital Marketing Quizzes Latest 2026
With Answers
digital marketing
marketing activities that use electronic devices or the internet to connect with customers
marketing concept
a philosophy that companies should understand needs of customers and make decisions to satisfy
those needs
search engine marketing (SEM)
internet-based marketing associated with the researching, submitting, and positioning of a
website within search engines to achieve maximum visibility
search engine optimization (SEO)
process of increasing the quality and quantity of website traffic by increasing the visibility of a
website or web page to users of a web search engine
outbound marketing (push marketing)
one-way marketing activities initiated by the company that send messages out to consumers
inbound marketing (pull marketing)
two-way marketing activities that attract and pull consumers through different stages of the sales
funnel
permission marketing
,when consumers request and agree to receive specific topic or content messages once or over a
period of time
key performance indicators (KPIs)
measurable items that indicate the progress an organization is making toward its business
objectives
cause-related marketing
marketing activities that have the dual purpose of increasing profitability and improving society
user-generated content (UGC)
any form of content that is created by an online user (images, video, text, audio, etc.)
behavioral targeting
the range of technologies and techniques used by marketers to increase the effectiveness of
marketing activities by capturing consumer data
individual marketing
individualized messages and offerings targeted to specific customers based on data analysis
local marketing
marketing activities for a specific geographic area
integrated marketing campaigns (IMC)
immersive and targeted communication with customers to help move them through the various
stage of the buying process
,omnichannel integration
a cohesive, seamless brand experience for the consumer through marketing content that is
optimized for each channel and device
marketing ethics
the moral principles that guide decision-making and strategy within the marketing function
cookies
data stored on a user's computer by the web browser
third-party data
data collected from a variety of sources with no direct connection with the data source
first-party data
data collected by a company about consumers and can include online and offline info
second-party data
data collected by another source as first-party data and sold
content marketing
a marketing specialization that involves the creation and sharing of meaningful info (through
stories, blogs, videos, and social media posts) designed to raise interest in a company's products
or services in a pull motion
social media marketing
, the use of online applications, networks, blogs, wikis, and other collaborative media for
communicating brand messaging, conducting marketing, public relations, and lead generation
digital advertising
advertising on the internet that could be found anywhere toy access the web; online advertising
marketing automation
use of software and technology to automate marketing tasks, enabling sales and marketing
functions to perform more effectively and create more personalized experiences for customers at
scale
retention-based emails
part of an effective marketing strategy designed to help customers understand the value of a
product, prompt engagement, and reduce churn rate
promotional emails
marketing emails with an immediate conversion goal for the recipient, such as making a
purchase or downloading content
call to action
a piece of content intended to induce a viewer, reader, or listener to perform a specific act ,
typically taking the form of an instruction or directive (e.g. buy now or click here)
touch point
any way a consumer can interact with a business, whether it be person-to-person, through a
website or app, or any form of communication
With Answers
digital marketing
marketing activities that use electronic devices or the internet to connect with customers
marketing concept
a philosophy that companies should understand needs of customers and make decisions to satisfy
those needs
search engine marketing (SEM)
internet-based marketing associated with the researching, submitting, and positioning of a
website within search engines to achieve maximum visibility
search engine optimization (SEO)
process of increasing the quality and quantity of website traffic by increasing the visibility of a
website or web page to users of a web search engine
outbound marketing (push marketing)
one-way marketing activities initiated by the company that send messages out to consumers
inbound marketing (pull marketing)
two-way marketing activities that attract and pull consumers through different stages of the sales
funnel
permission marketing
,when consumers request and agree to receive specific topic or content messages once or over a
period of time
key performance indicators (KPIs)
measurable items that indicate the progress an organization is making toward its business
objectives
cause-related marketing
marketing activities that have the dual purpose of increasing profitability and improving society
user-generated content (UGC)
any form of content that is created by an online user (images, video, text, audio, etc.)
behavioral targeting
the range of technologies and techniques used by marketers to increase the effectiveness of
marketing activities by capturing consumer data
individual marketing
individualized messages and offerings targeted to specific customers based on data analysis
local marketing
marketing activities for a specific geographic area
integrated marketing campaigns (IMC)
immersive and targeted communication with customers to help move them through the various
stage of the buying process
,omnichannel integration
a cohesive, seamless brand experience for the consumer through marketing content that is
optimized for each channel and device
marketing ethics
the moral principles that guide decision-making and strategy within the marketing function
cookies
data stored on a user's computer by the web browser
third-party data
data collected from a variety of sources with no direct connection with the data source
first-party data
data collected by a company about consumers and can include online and offline info
second-party data
data collected by another source as first-party data and sold
content marketing
a marketing specialization that involves the creation and sharing of meaningful info (through
stories, blogs, videos, and social media posts) designed to raise interest in a company's products
or services in a pull motion
social media marketing
, the use of online applications, networks, blogs, wikis, and other collaborative media for
communicating brand messaging, conducting marketing, public relations, and lead generation
digital advertising
advertising on the internet that could be found anywhere toy access the web; online advertising
marketing automation
use of software and technology to automate marketing tasks, enabling sales and marketing
functions to perform more effectively and create more personalized experiences for customers at
scale
retention-based emails
part of an effective marketing strategy designed to help customers understand the value of a
product, prompt engagement, and reduce churn rate
promotional emails
marketing emails with an immediate conversion goal for the recipient, such as making a
purchase or downloading content
call to action
a piece of content intended to induce a viewer, reader, or listener to perform a specific act ,
typically taking the form of an instruction or directive (e.g. buy now or click here)
touch point
any way a consumer can interact with a business, whether it be person-to-person, through a
website or app, or any form of communication
