WGU D381 OBJECTIVE ASSESSMENT AND PRE -
ASSESSMENT NEWEST 2026 TEST BANK| D381 E-
COMMERCE AND MARKETING ANALYTICS OA & PA
EXAM WITH COMPLETE 400 REAL EXAM
QUESTIONS AND CORRECT VERIFIED ANSWERS/
ALREADY GRADED A+ (MOST RECENT!!)
What is the term used to refer to the first web page that visitors come
across when they visit a website?
A. Sitemap
B. Splash screen
C. Landing page
D. Interstitial web page - Correct Answer - C. Landing page
A landing page is a web page that works as the entry point for a website.
The landing page could be a product page, a home page, or any other
web page on a website.
A company decides to launch its new advertising campaign in three parts
so that each part is aligned with one stage of the marketing funnel.
While creating campaign strategies for the consideration stage, the
marketing team provides users who are interested in the company with
information that sets the company apart from its competitors and helps
influence user decisions. Which metric should the company monitor at
this stage to measure the campaign's success?
A. Fill rate
B. Clickthrough rate
C. Cost per action
pg. 1
,D. Days sales outstanding - Correct Answer - B. Clickthrough rate
The company should use the clickthrough rate metric to measure the
campaign success during the condensation stage of the marketing funnel.
The clickthrough rate measures the percentage of clicks on an ad.
Another metric the company can monitor is the interaction rate, which
measures the percentage of swipes, clicks, and any other interactions
with text, extensions, or images.
The marketing analyst for a company is preparing a custom report that
assesses the data regarding the company's latest marketing campaign. In
the report, the analyst wants to visually depict the steps that a customer
takes to progress from one stage of the customer journey to the next.
Which exploration technique should the analyst use in this scenario?
A. Funnel exploration
B. Cohort exploration
C. Path exploration
D. User lifetime exploration - Correct Answer - C. Path exploration
The marketing analyst should use path exploration in this scenario. Path
exploration helps visualize the steps taken by users to go through the
various stages of their customer journey.
The financial particulars of four different web campaigns are as follows:
Campaign 1: sales growth, $100,000; marketing cost, $15,000
Campaign 2: sales growth, $500,000; marketing cost, $70,000
Campaign 3: sales growth, $50,000; marketing cost, $8,000
Campaign 4: sales growth, $300,000; marketing cost, $80,000
Which campaign has the lowest return on investment (ROI)?
pg. 2
,A. Campaign 4
B. Campaign 3
C. Campaign 1
D. Campaign 2 - Correct Answer - A. Campaign 4
Campaign 4 has the lowest ROI. ROI = (Sales growth − Marketing cost)
/ Marketing cost = 220,000/80,000 = 2.75
A marketing firm is monitoring automated web campaign analytics for
an electronics retailer. Because of some market fluctuations, the
campaign is not meeting the return on ad spend (ROAS) target. The
duration of the campaign cannot be extended. What should the
marketing firm do to improve the ROAS of this campaign?
A. Adjust the bidding strategy
B. Reset the targets to make them more optimistic
C. Shorten the campaign duration
D. Minimize marketplace fluctuations - Correct Answer - A. Adjust the
bidding strategy
One way to improve ROAS for an automated web campaign is to adjust
the bidding strategy. This can help the campaign meet the ROAS targets.
A company was running three advertising campaigns simultaneously.
The total number of campaign-related purchases during that period was
60, and the total number of purchases made by customers during that
period was 600. What is the overall percentage of campaign-related
purchases?
A. 32 percent
B. 15 percent
C. 21 percent
pg. 3
, D. 10 percent - Correct Answer - D. 10 percent
The overall percentage is 10 percent. This is calculated by dividing 60
by 600, which will provide the overall percentage of campaign-related
purchases.
The purchase manager of Western View Hospital asks a data analyst to
prepare a report that shows the annual consumption of examination
gloves for all the departments of the hospital. For planning purposes, the
manager wants to see the numbers listed by departments and then by
glove sizes. The data for all the glove consumption for the year is
available in a large spreadsheet. Which technique in the spreadsheet will
help the data analyst prepare this report?
A. What-if analysis
B. Sorting
C. Standard deviation
D. Data validation - Correct Answer - B. Sorting
The data analyst should use the sorting option to prepare the report.
Using this option, the analyst can organize and arrange the data by
departments and then by glove sizes.
A marketing manager at Corollary Marketing wants to create a
visualization that shows the number of new shoppers that visited the
company's website per day in the past week. In the same visualization,
the manager also wants to show the number of walk-ins per day in the
brick-and-mortar store during the same period to show a comparison
between the two. Which type of chart should this marketing manager use
to show both the metrics in the given scenario?
A. A doughnut chart
B. A stacked column chart
pg. 4
ASSESSMENT NEWEST 2026 TEST BANK| D381 E-
COMMERCE AND MARKETING ANALYTICS OA & PA
EXAM WITH COMPLETE 400 REAL EXAM
QUESTIONS AND CORRECT VERIFIED ANSWERS/
ALREADY GRADED A+ (MOST RECENT!!)
What is the term used to refer to the first web page that visitors come
across when they visit a website?
A. Sitemap
B. Splash screen
C. Landing page
D. Interstitial web page - Correct Answer - C. Landing page
A landing page is a web page that works as the entry point for a website.
The landing page could be a product page, a home page, or any other
web page on a website.
A company decides to launch its new advertising campaign in three parts
so that each part is aligned with one stage of the marketing funnel.
While creating campaign strategies for the consideration stage, the
marketing team provides users who are interested in the company with
information that sets the company apart from its competitors and helps
influence user decisions. Which metric should the company monitor at
this stage to measure the campaign's success?
A. Fill rate
B. Clickthrough rate
C. Cost per action
pg. 1
,D. Days sales outstanding - Correct Answer - B. Clickthrough rate
The company should use the clickthrough rate metric to measure the
campaign success during the condensation stage of the marketing funnel.
The clickthrough rate measures the percentage of clicks on an ad.
Another metric the company can monitor is the interaction rate, which
measures the percentage of swipes, clicks, and any other interactions
with text, extensions, or images.
The marketing analyst for a company is preparing a custom report that
assesses the data regarding the company's latest marketing campaign. In
the report, the analyst wants to visually depict the steps that a customer
takes to progress from one stage of the customer journey to the next.
Which exploration technique should the analyst use in this scenario?
A. Funnel exploration
B. Cohort exploration
C. Path exploration
D. User lifetime exploration - Correct Answer - C. Path exploration
The marketing analyst should use path exploration in this scenario. Path
exploration helps visualize the steps taken by users to go through the
various stages of their customer journey.
The financial particulars of four different web campaigns are as follows:
Campaign 1: sales growth, $100,000; marketing cost, $15,000
Campaign 2: sales growth, $500,000; marketing cost, $70,000
Campaign 3: sales growth, $50,000; marketing cost, $8,000
Campaign 4: sales growth, $300,000; marketing cost, $80,000
Which campaign has the lowest return on investment (ROI)?
pg. 2
,A. Campaign 4
B. Campaign 3
C. Campaign 1
D. Campaign 2 - Correct Answer - A. Campaign 4
Campaign 4 has the lowest ROI. ROI = (Sales growth − Marketing cost)
/ Marketing cost = 220,000/80,000 = 2.75
A marketing firm is monitoring automated web campaign analytics for
an electronics retailer. Because of some market fluctuations, the
campaign is not meeting the return on ad spend (ROAS) target. The
duration of the campaign cannot be extended. What should the
marketing firm do to improve the ROAS of this campaign?
A. Adjust the bidding strategy
B. Reset the targets to make them more optimistic
C. Shorten the campaign duration
D. Minimize marketplace fluctuations - Correct Answer - A. Adjust the
bidding strategy
One way to improve ROAS for an automated web campaign is to adjust
the bidding strategy. This can help the campaign meet the ROAS targets.
A company was running three advertising campaigns simultaneously.
The total number of campaign-related purchases during that period was
60, and the total number of purchases made by customers during that
period was 600. What is the overall percentage of campaign-related
purchases?
A. 32 percent
B. 15 percent
C. 21 percent
pg. 3
, D. 10 percent - Correct Answer - D. 10 percent
The overall percentage is 10 percent. This is calculated by dividing 60
by 600, which will provide the overall percentage of campaign-related
purchases.
The purchase manager of Western View Hospital asks a data analyst to
prepare a report that shows the annual consumption of examination
gloves for all the departments of the hospital. For planning purposes, the
manager wants to see the numbers listed by departments and then by
glove sizes. The data for all the glove consumption for the year is
available in a large spreadsheet. Which technique in the spreadsheet will
help the data analyst prepare this report?
A. What-if analysis
B. Sorting
C. Standard deviation
D. Data validation - Correct Answer - B. Sorting
The data analyst should use the sorting option to prepare the report.
Using this option, the analyst can organize and arrange the data by
departments and then by glove sizes.
A marketing manager at Corollary Marketing wants to create a
visualization that shows the number of new shoppers that visited the
company's website per day in the past week. In the same visualization,
the manager also wants to show the number of walk-ins per day in the
brick-and-mortar store during the same period to show a comparison
between the two. Which type of chart should this marketing manager use
to show both the metrics in the given scenario?
A. A doughnut chart
B. A stacked column chart
pg. 4
