HNF 444 Exam 2 Questions With Correct
Answers
1. Define marketing and how does it differ from advertising? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-Marketing refers to: | |
• All the characteristics of the product/service that are to be sold or
| | | | | | | | | | | | |
exchanged.
• It is a collection of tangible and intangible attributes.
| | | | | | | | |
2. Describe the 4 P's of marketing? Product/ service - CORRECT
| | | | | | | | | | |
ANSWER✔✔-what do you offer | | |
2. Describe the 4 P's of marketing? Place - CORRECT ANSWER✔✔-who
| | | | | | | | | | |
will you market to and where
| | | | |
2. Describe the 4 P's of marketing? Price - CORRECT ANSWER✔✔-what
| | | | | | | | | | |
price do you charge
| | |
2. Describe the 4 P's of marketing? Promotion - CORRECT ANSWER✔✔-
| | | | | | | | | |
how do you promote yourself?
| | | | |
Successful marketers: | |
,o get the right product.
| | | | |
o to the right place .
| | | | |
o at the right time .
| | | | |
o for the right price.
| | | |
3. What do RDN's market? - CORRECT ANSWER✔✔-o RDN = nutrition
| | | | | | | | | | |
expert.
o Bound by ethical standards.
| | | |
• Confidentiality (HIPAA).
| |
• Do no harm. (Supplements, Weight loss, Diets?)
| | | | | | | |
• MNT-the use of various nutrition services to treat an illness or
| | | | | | | | | | | |
condition. It implies treatment, healing. | | | |
Psychoeducation/Counseling/Coaching- give information that helps | | | | |
change belief systems. | |
Dietary Analysis, fat analysis, sports nutrition, weight loss
| | | | | | |
4. Describe ethical standards a RDN should be cognizant of (HIPAA and
| | | | | | | | | | | |
do no harm). - CORRECT ANSWER✔✔-o Bound by ethical standards.
| | | | | | | | |
• Confidentiality (HIPAA).
| |
,• Do no harm. (Supplements, Weight loss, Diets?)
| | | | | | |
5. How do recipients benefit from services from a RDN? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-• What will the client get if they use your product/service?
| | | | | | | | | |
o Improved Health.
| |
o Decreased risk.
| |
o Increased knowledge.
| |
o Maximized performance.
| |
• Necessary for promotion and price.
| | | | |
6. Describe considerations of a place for nutrition counseling? -
| | | | | | | | | |
CORRECT ANSWER✔✔-- Place. | |
o Health providers, gatekeepers, therapists, patients.
| | | | |
- Actual setting.
| |
o Accessibility.
|
o Bus line.
| |
o Size friendly.
| |
o Hours.
|
o Magazines.
|
, 7. List expenses to consider for a private practice? - CORRECT
| | | | | | | | | | |
ANSWER✔✔-• Time |
• Effort
|
• Expenses
|
o Rent, insurance, daycare, journals, books, phone, fax, business cards,
| | | | | | | | | |
computer, office supplies, licensing, conferences, advertising, internet,
| | | | | | |
yellow pages, etc.
| |
8. How would you determine your price for private practice? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-• Expertise. |
• Discounts- Sr. citizens, student, low income.
| | | | | |
• What will the market bear?
| | | | |
o NYC $200/hr.
| |
o East Lansing $125/hr $95/f/up.
| | | |
9. How do you gain credibility when marketing yourself? - CORRECT
| | | | | | | | | | |
ANSWER✔✔-o Professional Presence. | | |
o 3 C's:
| |
♣ Comfortable, Competent, Confident.
| | |
♣ Attitude that generates trust.
| | | |
Answers
1. Define marketing and how does it differ from advertising? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-Marketing refers to: | |
• All the characteristics of the product/service that are to be sold or
| | | | | | | | | | | | |
exchanged.
• It is a collection of tangible and intangible attributes.
| | | | | | | | |
2. Describe the 4 P's of marketing? Product/ service - CORRECT
| | | | | | | | | | |
ANSWER✔✔-what do you offer | | |
2. Describe the 4 P's of marketing? Place - CORRECT ANSWER✔✔-who
| | | | | | | | | | |
will you market to and where
| | | | |
2. Describe the 4 P's of marketing? Price - CORRECT ANSWER✔✔-what
| | | | | | | | | | |
price do you charge
| | |
2. Describe the 4 P's of marketing? Promotion - CORRECT ANSWER✔✔-
| | | | | | | | | |
how do you promote yourself?
| | | | |
Successful marketers: | |
,o get the right product.
| | | | |
o to the right place .
| | | | |
o at the right time .
| | | | |
o for the right price.
| | | |
3. What do RDN's market? - CORRECT ANSWER✔✔-o RDN = nutrition
| | | | | | | | | | |
expert.
o Bound by ethical standards.
| | | |
• Confidentiality (HIPAA).
| |
• Do no harm. (Supplements, Weight loss, Diets?)
| | | | | | | |
• MNT-the use of various nutrition services to treat an illness or
| | | | | | | | | | | |
condition. It implies treatment, healing. | | | |
Psychoeducation/Counseling/Coaching- give information that helps | | | | |
change belief systems. | |
Dietary Analysis, fat analysis, sports nutrition, weight loss
| | | | | | |
4. Describe ethical standards a RDN should be cognizant of (HIPAA and
| | | | | | | | | | | |
do no harm). - CORRECT ANSWER✔✔-o Bound by ethical standards.
| | | | | | | | |
• Confidentiality (HIPAA).
| |
,• Do no harm. (Supplements, Weight loss, Diets?)
| | | | | | |
5. How do recipients benefit from services from a RDN? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-• What will the client get if they use your product/service?
| | | | | | | | | |
o Improved Health.
| |
o Decreased risk.
| |
o Increased knowledge.
| |
o Maximized performance.
| |
• Necessary for promotion and price.
| | | | |
6. Describe considerations of a place for nutrition counseling? -
| | | | | | | | | |
CORRECT ANSWER✔✔-- Place. | |
o Health providers, gatekeepers, therapists, patients.
| | | | |
- Actual setting.
| |
o Accessibility.
|
o Bus line.
| |
o Size friendly.
| |
o Hours.
|
o Magazines.
|
, 7. List expenses to consider for a private practice? - CORRECT
| | | | | | | | | | |
ANSWER✔✔-• Time |
• Effort
|
• Expenses
|
o Rent, insurance, daycare, journals, books, phone, fax, business cards,
| | | | | | | | | |
computer, office supplies, licensing, conferences, advertising, internet,
| | | | | | |
yellow pages, etc.
| |
8. How would you determine your price for private practice? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-• Expertise. |
• Discounts- Sr. citizens, student, low income.
| | | | | |
• What will the market bear?
| | | | |
o NYC $200/hr.
| |
o East Lansing $125/hr $95/f/up.
| | | |
9. How do you gain credibility when marketing yourself? - CORRECT
| | | | | | | | | | |
ANSWER✔✔-o Professional Presence. | | |
o 3 C's:
| |
♣ Comfortable, Competent, Confident.
| | |
♣ Attitude that generates trust.
| | | |
