FME EXAM STUDY GUIDE
ETA Logic - Answers - A method that combines two logics (ways of reasoning/making
decisions)
CreAction reasoning - Answers - small actions, acceptable loss, collaborative, starting
with what you have, uknowable
Prediction reasoning - Answers - Big planning, expected return, linear, optimization,
knowable
Artificial dichotomy - Answers - both sides must be given consideration
Entrepreneurial leadership - Answers - Opportunity obsessed, growth mindset,
team/collaboration skills
Design Thinking - Answers - a human centered, interactive problem solving process that
places emphasis on identifying peoples needs
Empathy - Answers - the ability to understand a share the feelings of another
Value Proposition - Answers - all about benefits, solve customer problem or meet
needs. "why should a customer buy from you?"
Resonate - Answers - fulfills a need
Differentiate - Answers - stands out and is unique from alternatives
Substantiate - Answers - belief and trust that you can deliver on the promise
Target market - Answers - a well defined group of consumers with similar characteristic
at which a product and or service is aimed
Market Research - Answers - The systematic design, collection, analysis, and reporting
of data and findings relevant to a specific marketing solution
Supply chain - Answers - raw materials-supplier-manufacturing-distribution-customer-
consumer
Culture - Answers - a shared systems of norms, values, and beliefs that a group has
developed over time. These beliefs govern members thoughts and actions.
Resonant leader - Answers - Pay attention to the emotional tone of those they lead.
brings group together
ETA Logic - Answers - A method that combines two logics (ways of reasoning/making
decisions)
CreAction reasoning - Answers - small actions, acceptable loss, collaborative, starting
with what you have, uknowable
Prediction reasoning - Answers - Big planning, expected return, linear, optimization,
knowable
Artificial dichotomy - Answers - both sides must be given consideration
Entrepreneurial leadership - Answers - Opportunity obsessed, growth mindset,
team/collaboration skills
Design Thinking - Answers - a human centered, interactive problem solving process that
places emphasis on identifying peoples needs
Empathy - Answers - the ability to understand a share the feelings of another
Value Proposition - Answers - all about benefits, solve customer problem or meet
needs. "why should a customer buy from you?"
Resonate - Answers - fulfills a need
Differentiate - Answers - stands out and is unique from alternatives
Substantiate - Answers - belief and trust that you can deliver on the promise
Target market - Answers - a well defined group of consumers with similar characteristic
at which a product and or service is aimed
Market Research - Answers - The systematic design, collection, analysis, and reporting
of data and findings relevant to a specific marketing solution
Supply chain - Answers - raw materials-supplier-manufacturing-distribution-customer-
consumer
Culture - Answers - a shared systems of norms, values, and beliefs that a group has
developed over time. These beliefs govern members thoughts and actions.
Resonant leader - Answers - Pay attention to the emotional tone of those they lead.
brings group together
