Mark 3336 Exam 3 Questions Answered Correctly Latest Update 2026

MARK 3336 EXAM 3 QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 are firms that supply raw materials, components, parts, information, finances, and expertise needed to create a product or service - Answers upstream partners include the marketing channels or distribution channels that look toward the customer, including retailers and wholesalers - Answers downstream partners Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's___ - Answers Supply Chain Consists of upstream and downstream partners - Answers Supply Chain wholesalers and retailers, who form a vital link between the firm and its customers - Answers marketing channel partners make and sell view includes the firm's raw materials, productive input and factory capacity - Answers supply chain sense and respond view suggests that planning starts with the needs of the target customer - Answers demand chain composed of the company, suppliers, distributors, and ultimately, customers who partner with each other to improve the performance of the entire system - Answers value delivery network set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user - Answers marketing channel (distribution channel) intermediaries that help bring products to the market - Answers Marketing channel or distribution channel gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment needed for planning and aiding exchange - Answers information developing and spreading persuasive communications about an offer - Answers promotion finding and communicating with prospective buyers - Answers contact shaping and fitting the offer tot he buyer's needs, including activities sch as manufacturing, grading, assembling and packaging - Answers matching reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred - Answers negotiation transporting and storing goods - Answers physical distribution determining reach, frequency, impact and engagement; choosing media types, selecting media vehicles, choosing media timing - Answers media decisions assuming the risks of carrying out the channel work - Answers risk taking Define 4 different Channel design decisions - Answers Analyzing consumer needs, setting channel objectives, identifying channel alternatives, evaluating channel alternatives Find out what consumers want, identify market segments, determine best channels, minimize cost of meeting cust. serv. requiremnts - Answers Analyzing consumer needs Determine targeted levels of customer service, balance consumer needs against costs and customer price preferences - Answers setting channel objectives Define the number of marketing intermediaries strategies (intensive distribution, __) - Answers intensive, exclusive, selective distribution produces of convenience products and common raw materials seek___ distribution in which they stock their products in as many outlets as possible - Answers intensive distribution __ distribution producer gives only a limited # of dealers the exclusive right to distribute its products in their territories..luxury brands typically - Answers exclusive distribution the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products. Consumer electronics, furniture and home appliances mainly - Answers selective distribution A producer and the intermediaries need to agree on: (4) - Answers Price policies conditions of sale territory rights specific services calls for selecting, managing, and motivating individual channel members and evaluating their performance over time - Answers marketing channel management 4 Channel management decisions - Answers selecting channel members, managing channel members, motivating channel members, and evaluating channel members includes all the activities in selling goods or services directly to final consumers for their personal, non business use - Answers retailing retailing is done by __ businesses whose sales primarily come from retailing - Answers retailers the critical 3-7 seconds that a shopper considers a product on a store shelf - Answers first moment of truth What google defines as when consumers begin the buying process by searching for and learning about products online - Answers zero moment of truth make little distinction between in store and online shopping and for whom the path to a retail purchase runs across multiple channels - Answers omnichannel buyers Retailing Classification Characteristics (4) - Answers amount of service, product lines, relative prices, organization examples of mega discounters - Answers costco/walmart Amount of service classifications (3) - Answers self service, limited service, full service serve customers who are willing to perform their own locate-compare-select process to save money. include walmart and supermarkets - Answers self service retailers provide more sales assistance because they carry more shopping goods about which customers need more information. (sears and JC Penney) - Answers limited service retailers assist customers in every phase of the shopping process, resulting in higher costs that are passed on to the customer as higher prices (department and specialty stores) - Answers Full service retailers Product line Classifications (5) (specialty, ___ - Answers specialty stores, department stores, convenience stores, superstores, category killers also be classified by the length and breadth of their product assortments - Answers major store retailers like shoe stores, carry narrow product lines with deep assortments within those lines - Answers specialty stores carry a wide variety of products, been squeezed between more focused and flexible (specialty stores) and more efficient lower priced discounters. service key factor (Nordstrom, Saks) - Answers department stores are the most frequently visited type of retail store. facing slow sales growth and increase in competition from discounters (walmart, costco, dollar g) - Answers supermarkets small stores that carry a limited line of high turnover convenience goods..offering better services - Answers conveniences stores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services - Answers superstores Best buy, home depot, pet smart. feature stores the size of of airplane hangars that carry a very deep assortment of a particular line - Answers category killers include hotels, banks, airlines, restaurants...growing faster than product retailers - Answers service retailers Types of retailers, relative price classificatons - Answers discount stores, off price retailers, factory outlets, warehouse clubs target, kmart, walmart, sells standard merchandise at lower prices by accepting lower margins and selling higher volume - Answers discount stores fill the ultra low price, high volume gap. buy at less than regular wholesale prices and charge customers than retail. independents, factory outlets and warehouse clubs - Answers off price retailers 3 main types of off price retailers - Answers independents, factory outlets, warehouse clubs Independently owned and run or are divisions of larger retail corporations, owned mainly by large off price retailers. Tj Maxx, marshalls - Answers independent off price retailers manufacturer owned and operated stores by firms such as J. Crew, gap, levi strauss, sometimes group together in factory outlet malls and value retail centers. - Answers factory outlets also known as wholesale clubs or membership warehouses, costco, sams club, operate in huge drafty warehouse like facilities and offer few frills. appeal to all kinds of customers seeking bargains on barebone products and necessities - Answers warehouse clubs contractual associations between a manufacturer, wholesaler, or service org and independent business people who buy the righ tto own and operate a unit in the system - Answers franchises Command about 45% of all retail sales in the US - Answers Franchises Includes retail segmentation and targeting, store differentiation and positioning - Answers retail strategy product and service assortment, retail prices, promotion, distribution - Answers retail marketing mix Happens when there is changed consumer spending patterns, some retailers benefit, others have tough times - Answers tighter consumer spending involves the merging of consumers, producers, prices, and retailers, creating greater competition for retailers and greater difficulty differentiation offerings - Answers retail convergence involves the rise of mass merchandisers and specialty superstores, the formation of vertical systems, and a rash of retail mergers and acquisitions - Answers rise of megaretailers superior information systems, buying power, large selection - Answers megaretailers Non store retailing (4) - Answers direct, online, mobile, social media shoppers check out merchandise at physical store showrooms but then buy it online - Answers showrooming environmentally sustainable practices in store design, operations, product assortment, packaging - Answers green retailing A retailers name as used on a product sold by the retailer but manufactured by another company - Answers private labels the specific blend of promotion tools that the company uses to persuasively communicate customer value and build customer relationshps - Answers promotion mix (marketing communications mix) any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor - Answers advertising braodcast, print, online, mobile, outdoor and other forms - Answers advertising short term incentive to encourage the purchase or sale of a product service - Answers sales promotion discounts, coupons, displays, demonstrations - Answers sales promotion the personal interaction by the firms's sales force for the purpose of engaging customers, making sales, and building customer relationships - Answers personal selling sales presentations, trade shows, incentive programs - Answers personal selling involves building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories and events - Answers public relations press releases, sponsorships, events and web pages - Answers public relations involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships - Answers direct and digital marketing direct mail, catalogs, online and social media, mobile markeitng - Answers direct and digital marketing involves carefully integrating and coordinating the company's many communications channels to deliver a clear, consistent and compelling message about the organization and its products - Answers integrated marketing communications under this concept, the company carefully integrates its many communication channels to deliver a clear, consistent and compelling message about the organization and its brands - Answers integrated marketing communications what, how, when where it will be said and who will say it - Answers identifying target audience buyer readiness stages - Answers awareness, knowledge, liking, preference, conviction and purchase Get Attention, hold interest, arouse desire, obtain action - Answers AIDA Model 3 types of appeals - Answers rational, emotional and moral what to say and how to say it when designing a message - Answers message content and message structure and format show that the product will produce the desired benefits - Answers rational appeals communicators use __ ranging from love, joy and humor to fear and guilt. Advocates claim that they attract more attention and create more belief in the sponsor and the brand - Answers emotional appeals are often used to urge people to support social causes - Answers moral appeals