MEDSTUSY.COM
Test Bank for
Innovation and
Entrepreneurship, 3e
John Bessant, Joe Tidd
(All Chapters)
,MEDSTUSY.COM
Chapter 01: Assignment
1. Which of these would not normally be considered an incremental innovation?
a. An electric car
b. A low fat hamburger
c. Faster train journeys through better signalling
d. Chicken and onion flavoured potato snacks
2. Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?
a. The Walkman personal hifi
b. Radar
c. The Pilkington Float Glass process
d. YouTube and related video sharing internet sites
3. Innovation can only happen in the private sector because the public sector is not concerned
with making profits or competition between firms
a. T
b. F
4. Which of the following is NOT a factor often associated with successful innovating
organizations?
a. Rich external linkages and networks
b. Supportive organizational climate with structures and incentives for innovation
c. Mechanisms for strategic selection of innovation options
d. Age of the firm - the older the better
5. Innovation can take many forms, all involving a change of some kind. Which of the following
is NOT a form of innovation?
a. Product (or service) innovation - changes in what is offered to the world
b. Petroleum innovation - amount spent monthly by a business on its fuel costs
c. Process innovation - changes in the way offerings are created and delivered
d. Position innovation - changes in the context in which innovations are launched
6. Which of the following would you NOT class as a radical innovation?
a. The fibre tip pen
b. The electric light bulb
c. The laser
d. The photocopier
7. Which of the following is NOT a source of strategic advantage through innovation?
a. Complexity - offering something which others find it difficult to master
b. Legal protection of intellectual property - offering something which others cannot do unless
they pay a licence or other fee
c. Scale of investment in R&D
d. Novelty in product or service offering - offering something no one else can
,MEDSTUSY.COM
8. Peer-to-peer networking of the kind pioneered by Napster and now forming the basis of
internet file sharing is an example of radical innovation.
a. True
b. False
9. Haagen Daz ice cream was created to open up a new market amongst adults for what had
traditionally been seen as a children's food. This is an example of position innovation.
a. True
b. False
10. Innovation can take many forms. Running a hospital booking system which reduces
patient waiting time is an example of which kind of innovation?
a. Process
b. Product
c. Position
d. Paradigm
11. Which of the following is NOT an example of product innovation?
a. A new toothpaste
b. A new car design
c. A new version of the iPod
d. Computer-control of manufacturing operations
12. Successful innovation depends on having patent protection for the core idea.
a. True
b. False
13. Innovation always requires a radical flash of insight - a 'eureka!' moment.
a. True
b. False
14. Innovation success is directly linked to the size of investment in Research and Development
(R&D).
a. True
b. False
15. Which of the following would not normally be considered a radical innovation?
a. The jet turbine engine
b. Integrated circuits
c. Increased colour choice on the Volkswagen 'Beetle' car
d. Antibiotic drugs
, MEDSTUSY.COM
Chapter 01: Assignment
1. Which of these would not normally be considered an incremental innovation?
*a. An electric car
b. A low fat hamburger
c. Faster train journeys through better signalling
d. Chicken and onion flavoured potato snacks
2. Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?
a. The Walkman personal hifi
b. Radar
c. The Pilkington Float Glass process
*d. YouTube and related video sharing internet sites
3. Innovation can only happen in the private sector because the public sector is not concerned
with making profits or competition between firms
a. T
*b. F
4. Which of the following is NOT a factor often associated with successful innovating
organizations?
a. Rich external linkages and networks
b. Supportive organizational climate with structures and incentives for innovation
c. Mechanisms for strategic selection of innovation options
*d. Age of the firm - the older the better
5. Innovation can take many forms, all involving a change of some kind. Which of the following
is NOT a form of innovation?
a. Product (or service) innovation - changes in what is offered to the world
*b. Petroleum innovation - amount spent monthly by a business on its fuel costs
c. Process innovation - changes in the way offerings are created and delivered
d. Position innovation - changes in the context in which innovations are launched
6. Which of the following would you NOT class as a radical innovation?
*a. The fibre tip pen
b. The electric light bulb
c. The laser
d. The photocopier
7. Which of the following is NOT a source of strategic advantage through innovation?
a. Complexity - offering something which others find it difficult to master
b. Legal protection of intellectual property - offering something which others cannot do unless
they pay a licence or other fee
*c. Scale of investment in R&D
d. Novelty in product or service offering - offering something no one else can
Test Bank for
Innovation and
Entrepreneurship, 3e
John Bessant, Joe Tidd
(All Chapters)
,MEDSTUSY.COM
Chapter 01: Assignment
1. Which of these would not normally be considered an incremental innovation?
a. An electric car
b. A low fat hamburger
c. Faster train journeys through better signalling
d. Chicken and onion flavoured potato snacks
2. Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?
a. The Walkman personal hifi
b. Radar
c. The Pilkington Float Glass process
d. YouTube and related video sharing internet sites
3. Innovation can only happen in the private sector because the public sector is not concerned
with making profits or competition between firms
a. T
b. F
4. Which of the following is NOT a factor often associated with successful innovating
organizations?
a. Rich external linkages and networks
b. Supportive organizational climate with structures and incentives for innovation
c. Mechanisms for strategic selection of innovation options
d. Age of the firm - the older the better
5. Innovation can take many forms, all involving a change of some kind. Which of the following
is NOT a form of innovation?
a. Product (or service) innovation - changes in what is offered to the world
b. Petroleum innovation - amount spent monthly by a business on its fuel costs
c. Process innovation - changes in the way offerings are created and delivered
d. Position innovation - changes in the context in which innovations are launched
6. Which of the following would you NOT class as a radical innovation?
a. The fibre tip pen
b. The electric light bulb
c. The laser
d. The photocopier
7. Which of the following is NOT a source of strategic advantage through innovation?
a. Complexity - offering something which others find it difficult to master
b. Legal protection of intellectual property - offering something which others cannot do unless
they pay a licence or other fee
c. Scale of investment in R&D
d. Novelty in product or service offering - offering something no one else can
,MEDSTUSY.COM
8. Peer-to-peer networking of the kind pioneered by Napster and now forming the basis of
internet file sharing is an example of radical innovation.
a. True
b. False
9. Haagen Daz ice cream was created to open up a new market amongst adults for what had
traditionally been seen as a children's food. This is an example of position innovation.
a. True
b. False
10. Innovation can take many forms. Running a hospital booking system which reduces
patient waiting time is an example of which kind of innovation?
a. Process
b. Product
c. Position
d. Paradigm
11. Which of the following is NOT an example of product innovation?
a. A new toothpaste
b. A new car design
c. A new version of the iPod
d. Computer-control of manufacturing operations
12. Successful innovation depends on having patent protection for the core idea.
a. True
b. False
13. Innovation always requires a radical flash of insight - a 'eureka!' moment.
a. True
b. False
14. Innovation success is directly linked to the size of investment in Research and Development
(R&D).
a. True
b. False
15. Which of the following would not normally be considered a radical innovation?
a. The jet turbine engine
b. Integrated circuits
c. Increased colour choice on the Volkswagen 'Beetle' car
d. Antibiotic drugs
, MEDSTUSY.COM
Chapter 01: Assignment
1. Which of these would not normally be considered an incremental innovation?
*a. An electric car
b. A low fat hamburger
c. Faster train journeys through better signalling
d. Chicken and onion flavoured potato snacks
2. Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?
a. The Walkman personal hifi
b. Radar
c. The Pilkington Float Glass process
*d. YouTube and related video sharing internet sites
3. Innovation can only happen in the private sector because the public sector is not concerned
with making profits or competition between firms
a. T
*b. F
4. Which of the following is NOT a factor often associated with successful innovating
organizations?
a. Rich external linkages and networks
b. Supportive organizational climate with structures and incentives for innovation
c. Mechanisms for strategic selection of innovation options
*d. Age of the firm - the older the better
5. Innovation can take many forms, all involving a change of some kind. Which of the following
is NOT a form of innovation?
a. Product (or service) innovation - changes in what is offered to the world
*b. Petroleum innovation - amount spent monthly by a business on its fuel costs
c. Process innovation - changes in the way offerings are created and delivered
d. Position innovation - changes in the context in which innovations are launched
6. Which of the following would you NOT class as a radical innovation?
*a. The fibre tip pen
b. The electric light bulb
c. The laser
d. The photocopier
7. Which of the following is NOT a source of strategic advantage through innovation?
a. Complexity - offering something which others find it difficult to master
b. Legal protection of intellectual property - offering something which others cannot do unless
they pay a licence or other fee
*c. Scale of investment in R&D
d. Novelty in product or service offering - offering something no one else can
