UGA MARK 3000 FINAL EXAM SCRIPT
2026 COMPLETE SOLVED QUESTION
SERIES
◉ Moral Idealism
Answer: If any bad occurs, then action is unethical
◉ Utilitarianism
Answer: Balance good versus bad
Make sure that the good outweighs the bad, then they are good.
◉ Profit Responsibility
Answer: Companies are responsible only to stockholders and
investors
Companies have just one duty: Maximize profit with the law
◉ Stakeholder Responsibility
Answer: Companies are responsible to owners and to customers,
employees, and suppliers.
◉ Marketing Environment
,Answer: Uncontrollable elements outside of any organization that
may affect its performance.
◉ Macro - Environmental factors
Answer: Aspects of the external environment that affect a company's
business, such as the culture, demographics, social issues,
technological situation, and political regulatory environment.
◉ Culture
Answer: The set of values, guiding beliefs, understandings, and ways
of doing things shared by members of society.
◉ Country Culture
Answer: Entails easy to spot visible nuances that are particular to a
country, such as dress, symbols, ceremonies, language, colors, and
food preferences and more subtle aspects which are trickier to
identify.
◉ Demographics
Answer: Information about the characteristics of human populations
and segments especially those used to identify consumer markets
such as by age, gender, income, and education.
◉ Thrift
, Health and wellness concerns
Greener Consumers
Privacy Concerns
Time poor society
Answer: Examples of Social Trends?
◉ Generation Cohort
Answer: A group of people of the same generation - typically have
similar purchase behaviors because they have shared experiences
and are in some stages of life
◉ Generation Z
Answer: Digital Natives
Group of people who were born into a world that already was full of
electronic gadgets and digital technologies such as the internet and
social networks
◉ Generation Y or Millennials
Answer: Generation cohort of people born between 1977 and 1995;
biggest cohort since the babyboomers
◉ Generation X
2026 COMPLETE SOLVED QUESTION
SERIES
◉ Moral Idealism
Answer: If any bad occurs, then action is unethical
◉ Utilitarianism
Answer: Balance good versus bad
Make sure that the good outweighs the bad, then they are good.
◉ Profit Responsibility
Answer: Companies are responsible only to stockholders and
investors
Companies have just one duty: Maximize profit with the law
◉ Stakeholder Responsibility
Answer: Companies are responsible to owners and to customers,
employees, and suppliers.
◉ Marketing Environment
,Answer: Uncontrollable elements outside of any organization that
may affect its performance.
◉ Macro - Environmental factors
Answer: Aspects of the external environment that affect a company's
business, such as the culture, demographics, social issues,
technological situation, and political regulatory environment.
◉ Culture
Answer: The set of values, guiding beliefs, understandings, and ways
of doing things shared by members of society.
◉ Country Culture
Answer: Entails easy to spot visible nuances that are particular to a
country, such as dress, symbols, ceremonies, language, colors, and
food preferences and more subtle aspects which are trickier to
identify.
◉ Demographics
Answer: Information about the characteristics of human populations
and segments especially those used to identify consumer markets
such as by age, gender, income, and education.
◉ Thrift
, Health and wellness concerns
Greener Consumers
Privacy Concerns
Time poor society
Answer: Examples of Social Trends?
◉ Generation Cohort
Answer: A group of people of the same generation - typically have
similar purchase behaviors because they have shared experiences
and are in some stages of life
◉ Generation Z
Answer: Digital Natives
Group of people who were born into a world that already was full of
electronic gadgets and digital technologies such as the internet and
social networks
◉ Generation Y or Millennials
Answer: Generation cohort of people born between 1977 and 1995;
biggest cohort since the babyboomers
◉ Generation X
