NEEDS MET TELUS STUDY GUIDE 2026
CERTIFICATION EVALUATION SCRIPT
SOLUTIONS GRADED A+
⩥ Marketing.
Answer: the process by which companies create value for customers and
society resulting in strong customer relationships which capture value
from customers in return
⩥ 7p's in the Marketing mix.
Answer: Product
Place
Price
Promotion
People
Process
Physical Environment
⩥ Needs, Wants, Demands.
Answer: Wants become demands backed by buying power
⩥ Need.
,Answer: a human need is a state of felt deprivation
basic physical needs for food, clothing, warmth, and safety
social needs for belonging, affection, fun, and relaxation
esteem needs for prestige, recognition and fame
individual needs for knowledge and self expression
⩥ Customer Value.
Answer: the difference between the benefits that the customer gains
from owning and or using a product and the costs of attaining the
product
⩥ A Market.
Answer: is a set of actual and potential buyers of a product
⩥ Societal Marketing.
Answer: Marketers should approach consumers as whole human beings
with minds, hearts, and spirits,
⩥ Service culture.
Answer: Values and beliefs in an organization that reinforces providing
the customer with quality service is the principal concern of the
business. Employees are happy working there
, ⩥ 4 service characteristics.
Answer: intangibility
inseparability
variability
perishability
⩥ intangibility.
Answer: -services cannot be seen, tasted, felt, heard, or smelled before
they are purchased
-we take away only the memories of our experiences (very personalized
experiences make it memorable)
service marketers should provide tangible evidence or takeaways
physical evidence (also known as a service scape) that is not managed
properly can hurt a business
⩥ Inseparability.
Answer: hospitality products are first sold then produced and consumed
at the same time
customers and employees must understand the service delivery system
because they are co rproducing the service.
⩥ Components of the promotion mix.
Answer: -advertising, sales promotion, personal selling, public relations,
direct and digital marketing
CERTIFICATION EVALUATION SCRIPT
SOLUTIONS GRADED A+
⩥ Marketing.
Answer: the process by which companies create value for customers and
society resulting in strong customer relationships which capture value
from customers in return
⩥ 7p's in the Marketing mix.
Answer: Product
Place
Price
Promotion
People
Process
Physical Environment
⩥ Needs, Wants, Demands.
Answer: Wants become demands backed by buying power
⩥ Need.
,Answer: a human need is a state of felt deprivation
basic physical needs for food, clothing, warmth, and safety
social needs for belonging, affection, fun, and relaxation
esteem needs for prestige, recognition and fame
individual needs for knowledge and self expression
⩥ Customer Value.
Answer: the difference between the benefits that the customer gains
from owning and or using a product and the costs of attaining the
product
⩥ A Market.
Answer: is a set of actual and potential buyers of a product
⩥ Societal Marketing.
Answer: Marketers should approach consumers as whole human beings
with minds, hearts, and spirits,
⩥ Service culture.
Answer: Values and beliefs in an organization that reinforces providing
the customer with quality service is the principal concern of the
business. Employees are happy working there
, ⩥ 4 service characteristics.
Answer: intangibility
inseparability
variability
perishability
⩥ intangibility.
Answer: -services cannot be seen, tasted, felt, heard, or smelled before
they are purchased
-we take away only the memories of our experiences (very personalized
experiences make it memorable)
service marketers should provide tangible evidence or takeaways
physical evidence (also known as a service scape) that is not managed
properly can hurt a business
⩥ Inseparability.
Answer: hospitality products are first sold then produced and consumed
at the same time
customers and employees must understand the service delivery system
because they are co rproducing the service.
⩥ Components of the promotion mix.
Answer: -advertising, sales promotion, personal selling, public relations,
direct and digital marketing
