DIGITAL MARKETING AND E COMMERCE FINAL
PAPER 2026 SOLVED QUESTIONS AND FULL
SOLUTION UPDATED
◉ Pure E-Tailer.
Answer: A retailer that primarily uses the internet as a medium for
customers to shop for goods and services.
◉ Bricks and Clicks.
Answer: A business model by which a company integrates both
offline (bricks) and online (clicks) presences.
◉ Spam.
Answer: Sending the same message indiscriminately to large
numbers of recipients on the Internet.
◉ Retargeting.
Answer: A form of advertising that helps brands re-engage users
who've left their websites before making a purchase.
◉ Advantages of E-commerce.
Answer: Global market, no contact delivery.
PAPER 2026 SOLVED QUESTIONS AND FULL
SOLUTION UPDATED
◉ Pure E-Tailer.
Answer: A retailer that primarily uses the internet as a medium for
customers to shop for goods and services.
◉ Bricks and Clicks.
Answer: A business model by which a company integrates both
offline (bricks) and online (clicks) presences.
◉ Spam.
Answer: Sending the same message indiscriminately to large
numbers of recipients on the Internet.
◉ Retargeting.
Answer: A form of advertising that helps brands re-engage users
who've left their websites before making a purchase.
◉ Advantages of E-commerce.
Answer: Global market, no contact delivery.
