CASPER EXAMPREP STUDY GUIDE
QUESTIONS AND CORRECT ANSWERS
COMPLETE REVIEW MATERIAL
●● How did Casper solve it?
Answer: By simplifying to one mattress, selling online, and offering
delivery + trial.
●● Why is this disruptive?
Answer: It removed retail stores and simplified the entire process.
●● What is the value proposition?
Answer: Simple, convenient, high-quality mattress at a fair price.
●● Why is simplicity key?
Answer: It reduces decision fatigue and increases purchase confidence.
●● How did Casper differentiate?
Answer: Direct-to-consumer + one product + strong branding.
●● What is Casper's long-term goal?
Answer: Become a leading global sleep brand.
, ●● Why 'Nike of Sleep'?
Answer: To build a lifestyle brand, not just sell mattresses.
●● What assumptions did Casper make?
Answer: Customers prefer convenience over customization.
●● How did that shape strategy?
Answer: Led to one-product model and online sales focus.
●● Why one mattress?
Answer: To simplify decisions.
●● What is the advantage of one mattress?
Answer: Faster buying, less confusion.
●● What is the risk of one mattress?
Answer: May not fit everyone's preferences.
●● How does Casper reduce risk?
Answer: 100-night trial + free returns.
QUESTIONS AND CORRECT ANSWERS
COMPLETE REVIEW MATERIAL
●● How did Casper solve it?
Answer: By simplifying to one mattress, selling online, and offering
delivery + trial.
●● Why is this disruptive?
Answer: It removed retail stores and simplified the entire process.
●● What is the value proposition?
Answer: Simple, convenient, high-quality mattress at a fair price.
●● Why is simplicity key?
Answer: It reduces decision fatigue and increases purchase confidence.
●● How did Casper differentiate?
Answer: Direct-to-consumer + one product + strong branding.
●● What is Casper's long-term goal?
Answer: Become a leading global sleep brand.
, ●● Why 'Nike of Sleep'?
Answer: To build a lifestyle brand, not just sell mattresses.
●● What assumptions did Casper make?
Answer: Customers prefer convenience over customization.
●● How did that shape strategy?
Answer: Led to one-product model and online sales focus.
●● Why one mattress?
Answer: To simplify decisions.
●● What is the advantage of one mattress?
Answer: Faster buying, less confusion.
●● What is the risk of one mattress?
Answer: May not fit everyone's preferences.
●● How does Casper reduce risk?
Answer: 100-night trial + free returns.
