CLFP SAMPLE EXAM
CLFP SAMPLE EXAM - SALES AND MARKETING
QUESTIONS AND ANSWERS GRADED A+
In the context of the CLFP Book of Knowledge framework, what is
considered the beginning phase of the origination lifecycle?
Select one:
a. Documentation
b. Funding
c. Credit
d. Sales and marketing ANS >> Answer:
Sales and marketing
What are typical examples of the integration of sales and marketing
efforts in an equipment finance company?
,CLFP SAMPLE EXAM
Select one:
a. Brand; employee titles; continuous contact
b. Brand; top of mind awareness; continuous contact
c. Trade name; top of mind awareness; continuous contact
d. Brand; top of mind awareness; annual contact ANS >> Answer:
Brand; top of mind awareness; continuous contact
In the direct origination channel, who is considered the equipment
finance company's 'customer'?
Select one:
a. End-user of the equipment
b. Vendor or manufacturer
c. Originator of the transaction
d. Sublessee of the equipment ANS >> Answer:
End-user of the equipment
In the vendor origination channel, what is a relationship objective of the
vendor?
, CLFP SAMPLE EXAM
Select one:
a. Sell more equipment using financing as a sales tool
b. Generate a reliable, quality flow of finance transactions that fits its
goals
c. Provide financing to the customer
d. Educate the manufacturer on financial products ANS >> Answer:
Sell more equipment using financing as a sales tool
What origination channel is the following characteristic describing?
Referral sources generate sales.
Select one:
a. Direct origination
b. Vendor origination
c. Referral origination
d. Third-party origination ANS >> Answer:
Third-party origination
According to the American Marketing Association (AMA), what is the
definition of marketing?
CLFP SAMPLE EXAM - SALES AND MARKETING
QUESTIONS AND ANSWERS GRADED A+
In the context of the CLFP Book of Knowledge framework, what is
considered the beginning phase of the origination lifecycle?
Select one:
a. Documentation
b. Funding
c. Credit
d. Sales and marketing ANS >> Answer:
Sales and marketing
What are typical examples of the integration of sales and marketing
efforts in an equipment finance company?
,CLFP SAMPLE EXAM
Select one:
a. Brand; employee titles; continuous contact
b. Brand; top of mind awareness; continuous contact
c. Trade name; top of mind awareness; continuous contact
d. Brand; top of mind awareness; annual contact ANS >> Answer:
Brand; top of mind awareness; continuous contact
In the direct origination channel, who is considered the equipment
finance company's 'customer'?
Select one:
a. End-user of the equipment
b. Vendor or manufacturer
c. Originator of the transaction
d. Sublessee of the equipment ANS >> Answer:
End-user of the equipment
In the vendor origination channel, what is a relationship objective of the
vendor?
, CLFP SAMPLE EXAM
Select one:
a. Sell more equipment using financing as a sales tool
b. Generate a reliable, quality flow of finance transactions that fits its
goals
c. Provide financing to the customer
d. Educate the manufacturer on financial products ANS >> Answer:
Sell more equipment using financing as a sales tool
What origination channel is the following characteristic describing?
Referral sources generate sales.
Select one:
a. Direct origination
b. Vendor origination
c. Referral origination
d. Third-party origination ANS >> Answer:
Third-party origination
According to the American Marketing Association (AMA), what is the
definition of marketing?
