IDIS 344 Exam 2 Practice Questions
with Complete Solutions.
What are the 7 Ps of marketing? - Answer Product, Promotion, Price, Placement, People,
Process, Physical Evidence.
What is the primary purpose of marketing? - Answer To generate revenue for a brand,
company, or organization.
How has COVID-19 impacted sales and marketing strategies? - Answer It has led to a hybrid
approach and increased emphasis on innovation and technology.
What is the role of distributors in marketing? - Answer To distinguish themselves in the
market and focus on their value proposition.
What is the wholesale distribution process? - Answer Supplier → Source → Stock → Store →
Sell → Ship → Customer.
What should be considered before building an e-commerce site? - Answer Functionality
needs, available resources, integration requirements, and customer engagement strategies.
What are the six steps for starting a successful e-commerce business? - Answer Plan, ask
customers for needs, build infrastructure, ensure supply chain efficiency, attract customers, and
grow reputation.
What are the expense components for B2B e-commerce? - Answer Total cost of ownership,
acquisition costs, ongoing operation costs, and marketing costs.
What is the importance of customer-focused design in a sales-driven website? - Answer It
enhances customer experience and includes features like effortless navigation and a compelling
value proposition.
How can video be used effectively in marketing? - Answer For product demonstrations and
testimonials.
What are the benefits of integrating AI into CRM? - Answer Automated follow-ups, quick
access to customer data, and personalized messaging.
, What are the signs that a business is ready for AI? - Answer Progress in data integration,
understanding data value, and using data for improvements.
What are the risks associated with AI implementation? - Answer High initial costs, data
privacy risks, and dependence on data quality.
What is demand forecasting in the context of AI? - Answer Using machine learning to predict
demand patterns.
How does AI benefit inventory management? - Answer By balancing stock levels with real-
time data and optimizing inventory.
What is the role of AI in logistics and transportation? - Answer To optimize delivery routes
and schedules, reducing costs and improving efficiency.
What ethical considerations are associated with AI? - Answer Bias in data, privacy concerns,
and potential job displacement.
What is the impact of AI on vendor relations? - Answer It enhances vendor performance
monitoring and automates procurement processes.
How can AI revolutionize maintenance and monitoring? - Answer By using real-time data to
forecast equipment failures and detect potential issues early.
What is the significance of educational content in marketing? - Answer It positions a
company as a thought leader.
What is a digital showroom? - Answer A platform that provides detailed product descriptions
and high-quality images to enhance sales.
What should be included in a compelling value proposition? - Answer A unique selling point
that differentiates the brand from competitors.
What are the long-term gains of implementing AI in business? - Answer Reduction in labor
costs, smarter decision-making, and higher sales from improved customer experience.
What are the advantages of e-commerce for distributors? - Answer Connecting buyers and
sellers online, offering competitive advantages, and expanding market reach.
with Complete Solutions.
What are the 7 Ps of marketing? - Answer Product, Promotion, Price, Placement, People,
Process, Physical Evidence.
What is the primary purpose of marketing? - Answer To generate revenue for a brand,
company, or organization.
How has COVID-19 impacted sales and marketing strategies? - Answer It has led to a hybrid
approach and increased emphasis on innovation and technology.
What is the role of distributors in marketing? - Answer To distinguish themselves in the
market and focus on their value proposition.
What is the wholesale distribution process? - Answer Supplier → Source → Stock → Store →
Sell → Ship → Customer.
What should be considered before building an e-commerce site? - Answer Functionality
needs, available resources, integration requirements, and customer engagement strategies.
What are the six steps for starting a successful e-commerce business? - Answer Plan, ask
customers for needs, build infrastructure, ensure supply chain efficiency, attract customers, and
grow reputation.
What are the expense components for B2B e-commerce? - Answer Total cost of ownership,
acquisition costs, ongoing operation costs, and marketing costs.
What is the importance of customer-focused design in a sales-driven website? - Answer It
enhances customer experience and includes features like effortless navigation and a compelling
value proposition.
How can video be used effectively in marketing? - Answer For product demonstrations and
testimonials.
What are the benefits of integrating AI into CRM? - Answer Automated follow-ups, quick
access to customer data, and personalized messaging.
, What are the signs that a business is ready for AI? - Answer Progress in data integration,
understanding data value, and using data for improvements.
What are the risks associated with AI implementation? - Answer High initial costs, data
privacy risks, and dependence on data quality.
What is demand forecasting in the context of AI? - Answer Using machine learning to predict
demand patterns.
How does AI benefit inventory management? - Answer By balancing stock levels with real-
time data and optimizing inventory.
What is the role of AI in logistics and transportation? - Answer To optimize delivery routes
and schedules, reducing costs and improving efficiency.
What ethical considerations are associated with AI? - Answer Bias in data, privacy concerns,
and potential job displacement.
What is the impact of AI on vendor relations? - Answer It enhances vendor performance
monitoring and automates procurement processes.
How can AI revolutionize maintenance and monitoring? - Answer By using real-time data to
forecast equipment failures and detect potential issues early.
What is the significance of educational content in marketing? - Answer It positions a
company as a thought leader.
What is a digital showroom? - Answer A platform that provides detailed product descriptions
and high-quality images to enhance sales.
What should be included in a compelling value proposition? - Answer A unique selling point
that differentiates the brand from competitors.
What are the long-term gains of implementing AI in business? - Answer Reduction in labor
costs, smarter decision-making, and higher sales from improved customer experience.
What are the advantages of e-commerce for distributors? - Answer Connecting buyers and
sellers online, offering competitive advantages, and expanding market reach.
