Verified Answers | 2026 | 2027 (Rated
This Exam 1 for UF's PUR 3000: Principles of Public Relations covers the foundational
definitions, history, ethics, and models of the PR profession. Below is a review of key topics
and sample questions frequently found on University of Florida exams.
Exam Description & Content
The first exam typically focuses on Chapters 1–4. It evaluates your understanding of PR as
a "management function" that builds mutually beneficial relationships.
• Process (RACE): Research, Action (Planning), Communication, and Evaluation.
• PR vs. Others: Marketing (sales/profit), Advertising (paid/controlled), and
Journalism (objective/mass media).
• Models of PR: Press Agentry (propaganda/PT Barnum), Public Information
(truthful/Ivy Lee), Two-Way Asymmetrical (scientific persuasion/Bernays), and Two-
Way Symmetrical (mutual understanding).
• Ethics: Basic value orientations include Absolutist (every decision right/wrong),
Existentialist (practical choices), and Situationalist/Utilitarian (greatest good for most
people).
Quiz_________________?
-A civil rights activist and journalist who wrote a fashion book and a cookbook.
-First African-American woman to run a PR firm with national clients
-7-up was her first client. -
Answer✅
Inez Kaiser
1
, Quiz_________________?
-A long-time public relations practitioner.
-First woman to serve as president of the Public Relations Society of America (PRSA) and
cofounder of the Public Relations Student Society of America (PRSSA).
-"The First Lady of Public Relations" -
Answer✅
Betsy Ann Plank
Quiz_________________?
-A pioneer in the field of political public relations -Formed the first agency specializing in
political campaigns with husband Clem Whitaker
-The duo managed 80 major campaigns, won all but six -
Answer✅
Leone Baxter
Quiz_________________?
-Credited by many as the "father of public relations"
-Among the first to realize that performance determines the publicity a client gets -
Answer✅
Ivy Ledbetter Lee
Quiz_________________?
-Established one of the first major U.S. public relations firms in 1952
-Edelman Public Relations Worldwide is now the word's largest independent firm -
Answer✅
2
This Exam 1 for UF's PUR 3000: Principles of Public Relations covers the foundational
definitions, history, ethics, and models of the PR profession. Below is a review of key topics
and sample questions frequently found on University of Florida exams.
Exam Description & Content
The first exam typically focuses on Chapters 1–4. It evaluates your understanding of PR as
a "management function" that builds mutually beneficial relationships.
• Process (RACE): Research, Action (Planning), Communication, and Evaluation.
• PR vs. Others: Marketing (sales/profit), Advertising (paid/controlled), and
Journalism (objective/mass media).
• Models of PR: Press Agentry (propaganda/PT Barnum), Public Information
(truthful/Ivy Lee), Two-Way Asymmetrical (scientific persuasion/Bernays), and Two-
Way Symmetrical (mutual understanding).
• Ethics: Basic value orientations include Absolutist (every decision right/wrong),
Existentialist (practical choices), and Situationalist/Utilitarian (greatest good for most
people).
Quiz_________________?
-A civil rights activist and journalist who wrote a fashion book and a cookbook.
-First African-American woman to run a PR firm with national clients
-7-up was her first client. -
Answer✅
Inez Kaiser
1
, Quiz_________________?
-A long-time public relations practitioner.
-First woman to serve as president of the Public Relations Society of America (PRSA) and
cofounder of the Public Relations Student Society of America (PRSSA).
-"The First Lady of Public Relations" -
Answer✅
Betsy Ann Plank
Quiz_________________?
-A pioneer in the field of political public relations -Formed the first agency specializing in
political campaigns with husband Clem Whitaker
-The duo managed 80 major campaigns, won all but six -
Answer✅
Leone Baxter
Quiz_________________?
-Credited by many as the "father of public relations"
-Among the first to realize that performance determines the publicity a client gets -
Answer✅
Ivy Ledbetter Lee
Quiz_________________?
-Established one of the first major U.S. public relations firms in 1952
-Edelman Public Relations Worldwide is now the word's largest independent firm -
Answer✅
2
