GOOGLE ADS SEARCH CERTIFICATION STUDY GUIDE
CERTIFICATION SCRIPT 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
● Conversion. Answer: Desired action taken by a user after clicking an ad such as a
purchase or form fill
● Conversion Tracking. Answer: Google Ads feature measuring actions users take after
clicking an ad
● Conversion Window. Answer: Time period after a click during which a conversion is
attributed to the ad
● View-Through Conversion. Answer: Conversion credited when a user saw but did not
click an ad then later converted
● Attribution Model. Answer: Rule determining how credit for conversions is assigned
across touchpoints
● Last Click Attribution. Answer: Model giving all credit to the final ad clicked before
conversion
● Data-Driven Attribution. Answer: Model using machine learning to distribute conversion
credit based on actual path data
● Smart Bidding. Answer: Google's automated bidding strategies using machine learning
● Target CPA. Answer: Smart bidding strategy aiming to get conversions at a specified cost
per acquisition
● Target ROAS. Answer: Smart bidding strategy aiming to achieve a specific return on ad
spend
● Maximize Conversions. Answer: Smart bidding strategy getting the most conversions
within budget
● Maximize Conversion Value. Answer: Smart bidding strategy getting the highest total
conversion value within budget
CERTIFICATION SCRIPT 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
● Conversion. Answer: Desired action taken by a user after clicking an ad such as a
purchase or form fill
● Conversion Tracking. Answer: Google Ads feature measuring actions users take after
clicking an ad
● Conversion Window. Answer: Time period after a click during which a conversion is
attributed to the ad
● View-Through Conversion. Answer: Conversion credited when a user saw but did not
click an ad then later converted
● Attribution Model. Answer: Rule determining how credit for conversions is assigned
across touchpoints
● Last Click Attribution. Answer: Model giving all credit to the final ad clicked before
conversion
● Data-Driven Attribution. Answer: Model using machine learning to distribute conversion
credit based on actual path data
● Smart Bidding. Answer: Google's automated bidding strategies using machine learning
● Target CPA. Answer: Smart bidding strategy aiming to get conversions at a specified cost
per acquisition
● Target ROAS. Answer: Smart bidding strategy aiming to achieve a specific return on ad
spend
● Maximize Conversions. Answer: Smart bidding strategy getting the most conversions
within budget
● Maximize Conversion Value. Answer: Smart bidding strategy getting the highest total
conversion value within budget
