INTB Final Exam Questions with
Complete Solutions17
[DEFINE] Leadership - ANSWERS-The behaviors and processes required for organizing a group of
people in order to achieve a common purpose or goal
A prerequisite to global leadership is developing ____. - ANSWERS-a global mindset
[DEFINE] Global Mindset - ANSWERS-A view that combines an openness to and an awareness of
diversity across markets and cultures with an ability to synthesize across this diversity
What does a global mindset require? - ANSWERS-A global mindset requires intellectual
intelligence and global emotional intelligence
[DEFINE] Intellectual Intelligence - ANSWERS-business accumen
[DEFINE] Global Emotional Intelligence - ANSWERS-self-awareness, cross-cultural
understanding, cultural adjustment, and cross-cultural effectiveness
What are the different approaches to business ethics? - ANSWERS-- Amoral
- Legalistic
- Responsive
- Ethical
[DEFINE] Amoral Business - ANSWERS-Will do anything to profit, including breaking the law
,[DEFINE] Legalistic Business - ANSWERS-Will follow the letter of the law, but nothing more
[DEFINE] Responsive Business - ANSWERS-Recognizes that there are tangible benefits to
behaving ethically
[DEFINE] Ethical Business - ANSWERS-Places ethics at the core of its mission and business model
What are the benefits of ethical business behavior? - ANSWERS-- Improved brand image and
awareness
- Higher long-term revenue due to positive customer support
- Ethical investors might be more willing to invest in your company
- Improved employee morale and recruiting
- Avoid bad publicity
[DEFINE] Market Segmentation - ANSWERS-Because consumers are not a homogeneous group,
the purpose of market segmentation is to help a firm determine the best marketing mix.
[DEFINE] Marketing Mix - ANSWERS-Combination of factors controlled by a company to
influence consumers to buy products
Regarding global leadership, what are the four overlapping dimensions of complexity? -
ANSWERS-1) Multiplicity, 2) Interdependence 3) Ambiguity 4) Dynamism
[DEFINE] Multiplicity - ANSWERS-growth in volume and nature of issues global leaders must
deal with
[DEFINE] Interdependence - ANSWERS-the parts of the global company are dispersed
geographically, but they are all interlinked
, [DEFINE] Ambiguity - ANSWERS-Information about some global problems can be missing,
unclear, or open to interpretation
[DEFINE] Dynamism - ANSWERS-The global context is constantly changing
What must successful leaders be able to do? - ANSWERS-- See differences
- Make connections
- Adjust
- Integrate and lead change
- Localize
[DEFINE] Ethics - ANSWERS-moral guidelines that govern behavior
What does marketing mix include? - ANSWERS-Product attributes, distribution strategy, and
communication strategy
Why must product attributes be adapted to local markets? - ANSWERS-- Because culture and
tradition have the largest impact on marketing strategy
[DEFINE] Technical Standards - ANSWERS-specifications of a product
Ex: Differences in electricity voltage, plugs, and sockets
[DEFINE] Product Standards - ANSWERS-Relate to quality and safety
Ex: U.S. ban on toys with lead paint
Complete Solutions17
[DEFINE] Leadership - ANSWERS-The behaviors and processes required for organizing a group of
people in order to achieve a common purpose or goal
A prerequisite to global leadership is developing ____. - ANSWERS-a global mindset
[DEFINE] Global Mindset - ANSWERS-A view that combines an openness to and an awareness of
diversity across markets and cultures with an ability to synthesize across this diversity
What does a global mindset require? - ANSWERS-A global mindset requires intellectual
intelligence and global emotional intelligence
[DEFINE] Intellectual Intelligence - ANSWERS-business accumen
[DEFINE] Global Emotional Intelligence - ANSWERS-self-awareness, cross-cultural
understanding, cultural adjustment, and cross-cultural effectiveness
What are the different approaches to business ethics? - ANSWERS-- Amoral
- Legalistic
- Responsive
- Ethical
[DEFINE] Amoral Business - ANSWERS-Will do anything to profit, including breaking the law
,[DEFINE] Legalistic Business - ANSWERS-Will follow the letter of the law, but nothing more
[DEFINE] Responsive Business - ANSWERS-Recognizes that there are tangible benefits to
behaving ethically
[DEFINE] Ethical Business - ANSWERS-Places ethics at the core of its mission and business model
What are the benefits of ethical business behavior? - ANSWERS-- Improved brand image and
awareness
- Higher long-term revenue due to positive customer support
- Ethical investors might be more willing to invest in your company
- Improved employee morale and recruiting
- Avoid bad publicity
[DEFINE] Market Segmentation - ANSWERS-Because consumers are not a homogeneous group,
the purpose of market segmentation is to help a firm determine the best marketing mix.
[DEFINE] Marketing Mix - ANSWERS-Combination of factors controlled by a company to
influence consumers to buy products
Regarding global leadership, what are the four overlapping dimensions of complexity? -
ANSWERS-1) Multiplicity, 2) Interdependence 3) Ambiguity 4) Dynamism
[DEFINE] Multiplicity - ANSWERS-growth in volume and nature of issues global leaders must
deal with
[DEFINE] Interdependence - ANSWERS-the parts of the global company are dispersed
geographically, but they are all interlinked
, [DEFINE] Ambiguity - ANSWERS-Information about some global problems can be missing,
unclear, or open to interpretation
[DEFINE] Dynamism - ANSWERS-The global context is constantly changing
What must successful leaders be able to do? - ANSWERS-- See differences
- Make connections
- Adjust
- Integrate and lead change
- Localize
[DEFINE] Ethics - ANSWERS-moral guidelines that govern behavior
What does marketing mix include? - ANSWERS-Product attributes, distribution strategy, and
communication strategy
Why must product attributes be adapted to local markets? - ANSWERS-- Because culture and
tradition have the largest impact on marketing strategy
[DEFINE] Technical Standards - ANSWERS-specifications of a product
Ex: Differences in electricity voltage, plugs, and sockets
[DEFINE] Product Standards - ANSWERS-Relate to quality and safety
Ex: U.S. ban on toys with lead paint
