CMS Exam Questions with Complete
Solutions3
Standard/Learned Principles (lay theories) - ANSWERS-Ex. Expert = true information; Expensive
= good; available=safe
Contrast Principle - ANSWERS-Differences are most apparent when extremes are juxtaposed
Rule of Reciprocity - ANSWERS-Ex. Paying a street performer
Reciprocal concession - ANSWERS-I'll give in some since you did
Reject then Retreat - ANSWERS-Ex. Asking your parents to send you to Europe for Winter Break,
knowing that they will reject it. Then, asking if they'll send you to Colorado instead
Undercover or Stealth marketing - ANSWERS-Ex. Movie critics paid to write glowing reviews
Framing and Reframing - ANSWERS-Ex. Jargon, Strategic Ambiguity, Euphemisms
Appealing to the people - ANSWERS-Ex. bandwagon
Simplify the Complex - ANSWERS-Ex. Slippery Slope
Ex. Slogans
Ex. Polarization
Solutions3
Standard/Learned Principles (lay theories) - ANSWERS-Ex. Expert = true information; Expensive
= good; available=safe
Contrast Principle - ANSWERS-Differences are most apparent when extremes are juxtaposed
Rule of Reciprocity - ANSWERS-Ex. Paying a street performer
Reciprocal concession - ANSWERS-I'll give in some since you did
Reject then Retreat - ANSWERS-Ex. Asking your parents to send you to Europe for Winter Break,
knowing that they will reject it. Then, asking if they'll send you to Colorado instead
Undercover or Stealth marketing - ANSWERS-Ex. Movie critics paid to write glowing reviews
Framing and Reframing - ANSWERS-Ex. Jargon, Strategic Ambiguity, Euphemisms
Appealing to the people - ANSWERS-Ex. bandwagon
Simplify the Complex - ANSWERS-Ex. Slippery Slope
Ex. Slogans
Ex. Polarization
