MKT 352 exam 1 Question and
answers 100% correct 2025/2026
What is Omni-Channel Marketing? - correct answer ✔A business strategy that provides a seamless
shopping experience across all channels, including in-store, mobile, and online.
How does Omni-Channel differ from Multi-Channel? - correct answer ✔Multi-channel operates
independently across platforms, whereas Omni-channel integrates functions for a seamless customer
experience.
Give an example of a successful Omni-Channel strategy. - correct answer ✔Barnes & Noble integrates
BookTok trends in stores and online. Starbucks uses mobile ordering, in-store pickup, and rewards
programs.
What is an online marketplace? - correct answer ✔A platform where multiple sellers list their products,
such as Amazon, eBay, and Etsy.
What are two pros of selling on marketplaces? - correct answer ✔1) Access to a large customer base, 2)
Marketplace technology streamlines checkout and fulfillment.
What is a major con of selling on marketplaces? - correct answer ✔Sellers do not own customer
relationships; loyalty is to the marketplace, not the brand.
Why does customer experience matter in Omni-Channel marketing? - correct answer ✔Customer
interactions shape brand perception and retention; a strong experience can lead to repeat purchases.
What is customer journey mapping? - correct answer ✔The process of identifying and evaluating all
touchpoints where a customer interacts with a brand.
answers 100% correct 2025/2026
What is Omni-Channel Marketing? - correct answer ✔A business strategy that provides a seamless
shopping experience across all channels, including in-store, mobile, and online.
How does Omni-Channel differ from Multi-Channel? - correct answer ✔Multi-channel operates
independently across platforms, whereas Omni-channel integrates functions for a seamless customer
experience.
Give an example of a successful Omni-Channel strategy. - correct answer ✔Barnes & Noble integrates
BookTok trends in stores and online. Starbucks uses mobile ordering, in-store pickup, and rewards
programs.
What is an online marketplace? - correct answer ✔A platform where multiple sellers list their products,
such as Amazon, eBay, and Etsy.
What are two pros of selling on marketplaces? - correct answer ✔1) Access to a large customer base, 2)
Marketplace technology streamlines checkout and fulfillment.
What is a major con of selling on marketplaces? - correct answer ✔Sellers do not own customer
relationships; loyalty is to the marketplace, not the brand.
Why does customer experience matter in Omni-Channel marketing? - correct answer ✔Customer
interactions shape brand perception and retention; a strong experience can lead to repeat purchases.
What is customer journey mapping? - correct answer ✔The process of identifying and evaluating all
touchpoints where a customer interacts with a brand.
