Marketing 352 Exam 2 Question and
answers already passed 2025/2026
A researcher should not use words such as "often" or "recently" without defining a time frame because
of the respondents answers will not be comparable - correct answer ✔True
Order bias occurs when prior questions influence answers to subsequent questions. - correct answer
✔True
Before beginning the process of designing a questionnaire, the researcher must obtain initial client
approval - correct answer ✔False
The question "Do you consider Nestea cool and refreshing" represents which of the following criteria for
a poorly worded question in a soft drink survey? - correct answer ✔Double Barreled
In wording questions, the researcher should make sure that:
1. the language is simple and direct
2. the questions are directed to those with college education
3. there is a leeway for a respondent to find his or her own interpretation of the meaning of a question
4. there are no leading questions - correct answer ✔1 and 4
"Don't you think that new taxes imposed by the municipal council will lead to better civic amenities?" is
an example of a(n) - correct answer ✔leading question
________ are open ended questions that enable respondents to reply based on their own words -
correct answer ✔Unstructured Questions
, In judgmental sampling, the expert uses his judgement to identify representative samples - correct
answer ✔True
The object of sampling is to obtain data that is representative of the population - correct answer ✔True
Stratified sampling is useful when subgroups can be identified as representative of the whole population
- correct answer ✔False
If the allowed error is increased, the required sample size would decrease - correct answer ✔True
It is sensible to use disproportionate sampling if one of the subgroups of the population is a relatively
small percentage of the population - correct answer ✔True
Linda Evans wants to do a study involving the population of Houston. She therefore, divided the city into
homogenous areas at random and drew a sample of 10 areas where she interviewed all households. This
is an example of - correct answer ✔Cluster Sampling
Which of the following is set in advance for the statistical determination of sample size? - correct
answer ✔Precision Level
A researcher is doing a study on champagne consumption. She has defined three different income
groups and has assigned interviewers a specific number of interviews with respondents in each group.
This is an example of - correct answer ✔Quota Sampling
If a population is surveyed error is observed, this error is known as - correct answer ✔Non-Samping
Error
Questionnaires are designed to - correct answer ✔generate statistical data
answers already passed 2025/2026
A researcher should not use words such as "often" or "recently" without defining a time frame because
of the respondents answers will not be comparable - correct answer ✔True
Order bias occurs when prior questions influence answers to subsequent questions. - correct answer
✔True
Before beginning the process of designing a questionnaire, the researcher must obtain initial client
approval - correct answer ✔False
The question "Do you consider Nestea cool and refreshing" represents which of the following criteria for
a poorly worded question in a soft drink survey? - correct answer ✔Double Barreled
In wording questions, the researcher should make sure that:
1. the language is simple and direct
2. the questions are directed to those with college education
3. there is a leeway for a respondent to find his or her own interpretation of the meaning of a question
4. there are no leading questions - correct answer ✔1 and 4
"Don't you think that new taxes imposed by the municipal council will lead to better civic amenities?" is
an example of a(n) - correct answer ✔leading question
________ are open ended questions that enable respondents to reply based on their own words -
correct answer ✔Unstructured Questions
, In judgmental sampling, the expert uses his judgement to identify representative samples - correct
answer ✔True
The object of sampling is to obtain data that is representative of the population - correct answer ✔True
Stratified sampling is useful when subgroups can be identified as representative of the whole population
- correct answer ✔False
If the allowed error is increased, the required sample size would decrease - correct answer ✔True
It is sensible to use disproportionate sampling if one of the subgroups of the population is a relatively
small percentage of the population - correct answer ✔True
Linda Evans wants to do a study involving the population of Houston. She therefore, divided the city into
homogenous areas at random and drew a sample of 10 areas where she interviewed all households. This
is an example of - correct answer ✔Cluster Sampling
Which of the following is set in advance for the statistical determination of sample size? - correct
answer ✔Precision Level
A researcher is doing a study on champagne consumption. She has defined three different income
groups and has assigned interviewers a specific number of interviews with respondents in each group.
This is an example of - correct answer ✔Quota Sampling
If a population is surveyed error is observed, this error is known as - correct answer ✔Non-Samping
Error
Questionnaires are designed to - correct answer ✔generate statistical data
