Bu352 Questions with complete
solution 2025/2026
CHAPTER 1: OVERVIEW OF MARKETING - correct answer ✔me
Marketing - correct answer ✔set of business practices designed to plan for / present an organization's
products in a way that builds effective customer relationships
Marketing plan - correct answer ✔value-building activities that maximize benefits and minimize costs
for both the org and consumers
Core aspects of marketing (6 types) - correct answer ✔Marketing...
1. Satisfies customer needs/wants
2. Entails an exchange
3. Requires marketing mix decisions
4. Can be performed by individuals and organizations
5. Occurs in many settings
6. Helps to create value
Needs - correct answer ✔expenses to fulfill basic necessities
(e.g. physiological (food and water), safety, shelter)
Wants - correct answer ✔expenses necessary to meet day-to-day needs (how we choose to fulfill our
needs)
solution 2025/2026
CHAPTER 1: OVERVIEW OF MARKETING - correct answer ✔me
Marketing - correct answer ✔set of business practices designed to plan for / present an organization's
products in a way that builds effective customer relationships
Marketing plan - correct answer ✔value-building activities that maximize benefits and minimize costs
for both the org and consumers
Core aspects of marketing (6 types) - correct answer ✔Marketing...
1. Satisfies customer needs/wants
2. Entails an exchange
3. Requires marketing mix decisions
4. Can be performed by individuals and organizations
5. Occurs in many settings
6. Helps to create value
Needs - correct answer ✔expenses to fulfill basic necessities
(e.g. physiological (food and water), safety, shelter)
Wants - correct answer ✔expenses necessary to meet day-to-day needs (how we choose to fulfill our
needs)
