BU352 Final Exam Question and
answers rated A+ 2025/2026
CH 1 - correct answer ✔n/a
What is marketing - correct answer ✔marketing is a set of business practices designed to plan and
present an organization's products or services in ways that build effective customer relationships
Core aspects of marketing (put diagram on cheat sheet) - correct answer ✔1. marketing helps create
value
2. marketing is about satisfying customer needs and wants
3. marketing entails an exchange
4. marketing requires the 4 P decisions
5. marketing can be performed by both individuals and organizations
6. marketing occurs in many settings
Providing Value - correct answer ✔1. build and maintain a loyal customer base
2. make a product that satisfies a variety of consumer demands
3. consumer positioning is important
,4. good marketing can establish value
5. leveraging influencers to help promote a brand is critical
satisfying customer needs and wants: need - correct answer ✔basic necessities
satisfying customer needs and wants: want - correct answer ✔how to fulfill that need
satisfying customer needs and wants: target markets - correct answer ✔customer segment to whom
the firm is interested in selling its products and services
marketing entails an exchange: channels - correct answer ✔1. communications and delivery
2. customers/ consumers (buyers)
3. money and inflation
4. goods/services producers (sellers)
entails a marketing exchange - correct answer ✔1. the exchange can occur between any two parties
2. not simply a buyer and seller exchanging money for a good or service
3. Can be an exchange of information for convenience
,marketing requires marketing mix decisions - correct answer ✔put slide 1-16 on cheat sheet
product - correct answer ✔- creating value
- goods, services, ideas
promotion - correct answer ✔- promotion of ideas creates value
- ideas include thoughts, opinions, philosophies and intellectual concepts that can also be marketed
promotion: communicating value - correct answer ✔- the communication activities of marketing
- used to inform, persuade and remind potential buyers
- used to influence their opinions or elicit a reaction
Price - correct answer ✔- transacting value
- price is everything the buyer gives up in exchange for the product
- money, time, energy
Place - correct answer ✔- delivering value
- all activities necessary to get the product to the right customer when that customer wants it
- supply chain management is the field that examines these activities
Place: Marketing Channels Distribution Strategy - correct answer ✔How does a company get the
product to the right customer when and where they want it?
Marketing can be performed by both individuals and organizations... - correct answer ✔1. B2B
, 2. B2C
3. C2C
B2B - correct answer ✔wholesaling is often only business to business
B2C - correct answer ✔all retailing is business to consumer selling
C2C - correct answer ✔swap meets, eBay , yard sales
Marketing Impacts Many Stakeholders - correct answer ✔- Both profit and non-profit entities
- Developing economies
- Entire industries
The four orientations of marketing - correct answer ✔1. product orientation
2. market orientation
3. sales orientation
4. value-based orientation
Product Orientation - correct answer ✔product-oriented companies focus on developing and
distributing innovative products with little concern about whether the products best satisfy customer's
needs
Sales Orientation - correct answer ✔view marketing as a selling function where companies try to sell as
many of their products as possible rather than focus on making products consumers really want
answers rated A+ 2025/2026
CH 1 - correct answer ✔n/a
What is marketing - correct answer ✔marketing is a set of business practices designed to plan and
present an organization's products or services in ways that build effective customer relationships
Core aspects of marketing (put diagram on cheat sheet) - correct answer ✔1. marketing helps create
value
2. marketing is about satisfying customer needs and wants
3. marketing entails an exchange
4. marketing requires the 4 P decisions
5. marketing can be performed by both individuals and organizations
6. marketing occurs in many settings
Providing Value - correct answer ✔1. build and maintain a loyal customer base
2. make a product that satisfies a variety of consumer demands
3. consumer positioning is important
,4. good marketing can establish value
5. leveraging influencers to help promote a brand is critical
satisfying customer needs and wants: need - correct answer ✔basic necessities
satisfying customer needs and wants: want - correct answer ✔how to fulfill that need
satisfying customer needs and wants: target markets - correct answer ✔customer segment to whom
the firm is interested in selling its products and services
marketing entails an exchange: channels - correct answer ✔1. communications and delivery
2. customers/ consumers (buyers)
3. money and inflation
4. goods/services producers (sellers)
entails a marketing exchange - correct answer ✔1. the exchange can occur between any two parties
2. not simply a buyer and seller exchanging money for a good or service
3. Can be an exchange of information for convenience
,marketing requires marketing mix decisions - correct answer ✔put slide 1-16 on cheat sheet
product - correct answer ✔- creating value
- goods, services, ideas
promotion - correct answer ✔- promotion of ideas creates value
- ideas include thoughts, opinions, philosophies and intellectual concepts that can also be marketed
promotion: communicating value - correct answer ✔- the communication activities of marketing
- used to inform, persuade and remind potential buyers
- used to influence their opinions or elicit a reaction
Price - correct answer ✔- transacting value
- price is everything the buyer gives up in exchange for the product
- money, time, energy
Place - correct answer ✔- delivering value
- all activities necessary to get the product to the right customer when that customer wants it
- supply chain management is the field that examines these activities
Place: Marketing Channels Distribution Strategy - correct answer ✔How does a company get the
product to the right customer when and where they want it?
Marketing can be performed by both individuals and organizations... - correct answer ✔1. B2B
, 2. B2C
3. C2C
B2B - correct answer ✔wholesaling is often only business to business
B2C - correct answer ✔all retailing is business to consumer selling
C2C - correct answer ✔swap meets, eBay , yard sales
Marketing Impacts Many Stakeholders - correct answer ✔- Both profit and non-profit entities
- Developing economies
- Entire industries
The four orientations of marketing - correct answer ✔1. product orientation
2. market orientation
3. sales orientation
4. value-based orientation
Product Orientation - correct answer ✔product-oriented companies focus on developing and
distributing innovative products with little concern about whether the products best satisfy customer's
needs
Sales Orientation - correct answer ✔view marketing as a selling function where companies try to sell as
many of their products as possible rather than focus on making products consumers really want
