MBA - 706 Darrat (Exam 1)
Marketing - answers-identifying and meeting human and social needs in a way that harmonizes with the
goals of the organization
Marketing Management - answers-the art and science of choosing target markets and getting, keeping,
and growing customers through creating, delivering, and communicating superior customer value
Goods - answers-Physical goods constitute the bulk of most countries' production and marketing efforts
Services - answers-As economies advance, a growing proportion of their activities focus on the product-
Tion of services
Events - answers-Marketers promote time-based events, including major trade shows, artistic
performances, and company anniversaries
Experiences - answers-orchestrating several services and goods, a firm can create, stage, and market
experiences
Persons - answers-Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other
professionals often get help from marketers
Places - answers-Cities, states, regions, and whole nations compete to attract tourists, residents, facto-
rise, and company headquarters
Properties - answers-intangible rights of ownership to either real property (real estate) or financial
property (stocks and bonds)
, Organizations - answers-Museums, performing-arts organizations, corporations, and nonprofits all use
marketing to boost their public image and compete for audiences and funds
Information - answers-disseminated knowledge
Ideas - answers-organizations promote causes focused on issues such as poverty, climate change, civil
rights, social justice, racial discrimination, gender inequality, health care availability, and child-
hood obesity.
4 Major Market Forces - answers-Technology: Massive amounts of information and data about almost
everything is now available to both consumers and marketers.
Globalization: Geographic and political barriers have been eroded as advanced telecommunication
technologies and workflow platforms that enable all types of computes- errs to work together continue
to create almost limitless opportunities for communication, collaborate- Tion, and data mining.
Physical Environment: Climate change—a term referring to lasting changes in Earth's global climate as
well as changes in regional climates—can have a significant impact on a company's business activities.
Health conditions-range from short-term illnesses that are confined to a particular geographic area to
pandemics that spread across the globe. Changes in health conditions can influence not only the
operations of pharmaceutical, biotechnology, and health management companies but also companies
that are not directly related to health care.
Social Responsibility: Because marketing's effects extend to society as a whole, marketers must consider
the ethical, environmental, legal, and social context of their activities.
3 Key Marketing Outcomes - answers-New Consumer Capabilities:
-online resources as a powerful information and purchasing aid
-mobile connectivity to search, communicate, and purchase on the go
-tap into social media to share opinions and express loyalty
-actively interact with companies
-reject marketing, they find inappropriate or annoying
Marketing - answers-identifying and meeting human and social needs in a way that harmonizes with the
goals of the organization
Marketing Management - answers-the art and science of choosing target markets and getting, keeping,
and growing customers through creating, delivering, and communicating superior customer value
Goods - answers-Physical goods constitute the bulk of most countries' production and marketing efforts
Services - answers-As economies advance, a growing proportion of their activities focus on the product-
Tion of services
Events - answers-Marketers promote time-based events, including major trade shows, artistic
performances, and company anniversaries
Experiences - answers-orchestrating several services and goods, a firm can create, stage, and market
experiences
Persons - answers-Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other
professionals often get help from marketers
Places - answers-Cities, states, regions, and whole nations compete to attract tourists, residents, facto-
rise, and company headquarters
Properties - answers-intangible rights of ownership to either real property (real estate) or financial
property (stocks and bonds)
, Organizations - answers-Museums, performing-arts organizations, corporations, and nonprofits all use
marketing to boost their public image and compete for audiences and funds
Information - answers-disseminated knowledge
Ideas - answers-organizations promote causes focused on issues such as poverty, climate change, civil
rights, social justice, racial discrimination, gender inequality, health care availability, and child-
hood obesity.
4 Major Market Forces - answers-Technology: Massive amounts of information and data about almost
everything is now available to both consumers and marketers.
Globalization: Geographic and political barriers have been eroded as advanced telecommunication
technologies and workflow platforms that enable all types of computes- errs to work together continue
to create almost limitless opportunities for communication, collaborate- Tion, and data mining.
Physical Environment: Climate change—a term referring to lasting changes in Earth's global climate as
well as changes in regional climates—can have a significant impact on a company's business activities.
Health conditions-range from short-term illnesses that are confined to a particular geographic area to
pandemics that spread across the globe. Changes in health conditions can influence not only the
operations of pharmaceutical, biotechnology, and health management companies but also companies
that are not directly related to health care.
Social Responsibility: Because marketing's effects extend to society as a whole, marketers must consider
the ethical, environmental, legal, and social context of their activities.
3 Key Marketing Outcomes - answers-New Consumer Capabilities:
-online resources as a powerful information and purchasing aid
-mobile connectivity to search, communicate, and purchase on the go
-tap into social media to share opinions and express loyalty
-actively interact with companies
-reject marketing, they find inappropriate or annoying
