Mkt 300 Exam 4 UPDATED QUESTIONS
AND CORRECT ANSWERS
The supply chain begins with_________________ and _________________________. -
correct answer raw materials; organizations selling to the final customer
A marketing channel is defined as a group of individuals and organizations that ... - correct
answer directs the flow of products from products to customers/consumers
Starbucks has an agreement with pepsico through which pepsi distributes starbucks' coffee
drink, frappuccino, to grocery stores and other retail outlets. This is an example of ... - correct
answer a strategic channel alliance
Companies are increasingly using ___________ to respond to changing consumer
preferences to be able to buy a product wherever and whenever they desire. - correct
answer multichannel distribution
Having products available when customers want them creates ... - correct answer time
utility
Consumers receive the benefits of place utility when ... - correct answer products are
available in locations where consumers want to buy them
Katerina fell in love with a pair of shoes she saw lizzza wearing on instagram. Katerina
immediately went to the zappos app on her phone, found the shoes, and ordered them for
herself. In this case zappos is providing __________ utility . - correct answer place
Large retailers such as macy's and kohl's are most likely to participate in which marketing
channel? - correct answer producer , retailers + consumers
Eliminating a wholesaler from a marketing channel will not ... - correct
answer eliminate the functions performed by that wholesaler
, Pandora and spotify allow users to listen to music through the internet or other device.
Pandora and spotify are engaging in ... - correct answer digital distribution
Marketing channels create four types of utility for consumers including ... - correct
answer 1. Time , 2. Place , 3. Possession + 4. Form
A small self-service store that is open long hours and carries a narrow product mix in an
expedient location is best described as a ... - correct answer convenience store
Michael's , petsmart, and staples are all examples of ... - correct answer category killers
A shopping center that contains stores owned by manufacturers who make a special effort not
to conflict with traditional retailers is a(n) ... - correct answer outlet shopping center
Eva went to shop at a local store called oscar's, but found out that if she wanted to take
advantage of their low prices, she would have to become a member. Oscar's is an example of
a ... - correct answer warehouse club
A large retailer selling food and most routinely purchased consumer products is a(n) ... -
correct answer superstore
The kinds of products being sold and the availability of public transportation are both factors
that influence a retailer's decision about ... - correct answer location
__________ is the performance of marketing-related activities by telephone. - correct
answer telemarketing
The selling of merchandise in machines is generally called ... - correct answer vending
AND CORRECT ANSWERS
The supply chain begins with_________________ and _________________________. -
correct answer raw materials; organizations selling to the final customer
A marketing channel is defined as a group of individuals and organizations that ... - correct
answer directs the flow of products from products to customers/consumers
Starbucks has an agreement with pepsico through which pepsi distributes starbucks' coffee
drink, frappuccino, to grocery stores and other retail outlets. This is an example of ... - correct
answer a strategic channel alliance
Companies are increasingly using ___________ to respond to changing consumer
preferences to be able to buy a product wherever and whenever they desire. - correct
answer multichannel distribution
Having products available when customers want them creates ... - correct answer time
utility
Consumers receive the benefits of place utility when ... - correct answer products are
available in locations where consumers want to buy them
Katerina fell in love with a pair of shoes she saw lizzza wearing on instagram. Katerina
immediately went to the zappos app on her phone, found the shoes, and ordered them for
herself. In this case zappos is providing __________ utility . - correct answer place
Large retailers such as macy's and kohl's are most likely to participate in which marketing
channel? - correct answer producer , retailers + consumers
Eliminating a wholesaler from a marketing channel will not ... - correct
answer eliminate the functions performed by that wholesaler
, Pandora and spotify allow users to listen to music through the internet or other device.
Pandora and spotify are engaging in ... - correct answer digital distribution
Marketing channels create four types of utility for consumers including ... - correct
answer 1. Time , 2. Place , 3. Possession + 4. Form
A small self-service store that is open long hours and carries a narrow product mix in an
expedient location is best described as a ... - correct answer convenience store
Michael's , petsmart, and staples are all examples of ... - correct answer category killers
A shopping center that contains stores owned by manufacturers who make a special effort not
to conflict with traditional retailers is a(n) ... - correct answer outlet shopping center
Eva went to shop at a local store called oscar's, but found out that if she wanted to take
advantage of their low prices, she would have to become a member. Oscar's is an example of
a ... - correct answer warehouse club
A large retailer selling food and most routinely purchased consumer products is a(n) ... -
correct answer superstore
The kinds of products being sold and the availability of public transportation are both factors
that influence a retailer's decision about ... - correct answer location
__________ is the performance of marketing-related activities by telephone. - correct
answer telemarketing
The selling of merchandise in machines is generally called ... - correct answer vending
