MBA 703 FINAL EXAM 2026 ACTUAL QUESTIONS AND
ANSWERS GRADED A+
✔✔Work with ______ systems to track & report customer behavior, product
performance, customer feedback, product development - ✔✔NOVEL
✔✔Firms are shifting spending from traditional media to the Web because of its ability
to: - ✔✔Track customers
Analyze campaign results
Modify tactics
✔✔Firms use social media to: - ✔✔-generate sales
-improve their reputations
-Better serve Customers
✔✔A firm's operations management function is focused on producing goods & services:
- ✔✔-Quality Programs
-process redesign
-supply chain management
-factory automation
-service operations
✔✔Knowledge Management systems are: - ✔✔Transforming into social media
technologies
-helps in organizing and leveraging teams of experts
✔✔What are some things technology is used for w/ HR? - ✔✔Employee Training,
Screening, and evaluation
✔✔_______ has moved online - ✔✔Recruiting - grounded in information systems that
search databases for specific skill sets
-Job seekers write resumes w/ key words as the first cut can be made by a database
search program, not a human being
✔✔in many ways, social media is "the new resume" and the following can set apart a
candidate from the herd: - ✔✔-thoughtful blog posts
-compelling LinkedIn presence
-Twitter activity
-participation in collaborative coding communities like GitHub
✔✔Professional social networks have put added pressure on: - ✔✔Employee
satisfaction & retention
✔✔Technology in Law: Activity has increased in the areas of: - ✔✔-intellectual property
, -patents
-privacy
-Piracy
✔✔Firms need legal firms w/ the skills to: - ✔✔-determine whether a firm can legally do
what it plans,
-help them protect proprietary methods and content
-help enforce claims in the home country and abroad
✔✔Sustainable competitive advanatage: - ✔✔Financial performance that consistently
outperforms industry averages
*difficult to achieve due to rapid emergence of new products & new competitors
✔✔Competitors cut costs, cut prices, and increase features in order to achieve -
✔✔comparative advantage
✔✔What are two concepts of Michael Porters that are useful for firms attempting to
achieve comparative advantage? - ✔✔Value Chain / Five forces
✔✔Operational Effectiveness - ✔✔performing the same tasks better than rivals perform
them
✔✔Danger lies in similarity and failure to innovate. When offerings are roughly the
same, they are more ______ - ✔✔Commodity
✔✔Fast Follower problem exists when competitors: - ✔✔•Watch a pioneer's efforts.
•Learn from their successes and missteps.
•Enter the market quickly with a comparable or superior product at a lower cost before
the first mover can dominate.
-B/c technology can be matched quickly, firms that pioneer in technology are especially
susceptible to this problem
✔✔Strategic position - ✔✔Performing different activities from rivals or the same
activities in a different way
*Technology should create and enable novel business approaches that are defensible
different and can be difficult for others to copy.
✔✔Fresh Direct Model- provides innovations such as: - ✔✔Worker shifts are highly
efficient
Firm buys & prepares it's own goods
Higher inventory turns (# of times inventory is sold or used during a given period)
Use of AI and climate controlled rooms
ANSWERS GRADED A+
✔✔Work with ______ systems to track & report customer behavior, product
performance, customer feedback, product development - ✔✔NOVEL
✔✔Firms are shifting spending from traditional media to the Web because of its ability
to: - ✔✔Track customers
Analyze campaign results
Modify tactics
✔✔Firms use social media to: - ✔✔-generate sales
-improve their reputations
-Better serve Customers
✔✔A firm's operations management function is focused on producing goods & services:
- ✔✔-Quality Programs
-process redesign
-supply chain management
-factory automation
-service operations
✔✔Knowledge Management systems are: - ✔✔Transforming into social media
technologies
-helps in organizing and leveraging teams of experts
✔✔What are some things technology is used for w/ HR? - ✔✔Employee Training,
Screening, and evaluation
✔✔_______ has moved online - ✔✔Recruiting - grounded in information systems that
search databases for specific skill sets
-Job seekers write resumes w/ key words as the first cut can be made by a database
search program, not a human being
✔✔in many ways, social media is "the new resume" and the following can set apart a
candidate from the herd: - ✔✔-thoughtful blog posts
-compelling LinkedIn presence
-Twitter activity
-participation in collaborative coding communities like GitHub
✔✔Professional social networks have put added pressure on: - ✔✔Employee
satisfaction & retention
✔✔Technology in Law: Activity has increased in the areas of: - ✔✔-intellectual property
, -patents
-privacy
-Piracy
✔✔Firms need legal firms w/ the skills to: - ✔✔-determine whether a firm can legally do
what it plans,
-help them protect proprietary methods and content
-help enforce claims in the home country and abroad
✔✔Sustainable competitive advanatage: - ✔✔Financial performance that consistently
outperforms industry averages
*difficult to achieve due to rapid emergence of new products & new competitors
✔✔Competitors cut costs, cut prices, and increase features in order to achieve -
✔✔comparative advantage
✔✔What are two concepts of Michael Porters that are useful for firms attempting to
achieve comparative advantage? - ✔✔Value Chain / Five forces
✔✔Operational Effectiveness - ✔✔performing the same tasks better than rivals perform
them
✔✔Danger lies in similarity and failure to innovate. When offerings are roughly the
same, they are more ______ - ✔✔Commodity
✔✔Fast Follower problem exists when competitors: - ✔✔•Watch a pioneer's efforts.
•Learn from their successes and missteps.
•Enter the market quickly with a comparable or superior product at a lower cost before
the first mover can dominate.
-B/c technology can be matched quickly, firms that pioneer in technology are especially
susceptible to this problem
✔✔Strategic position - ✔✔Performing different activities from rivals or the same
activities in a different way
*Technology should create and enable novel business approaches that are defensible
different and can be difficult for others to copy.
✔✔Fresh Direct Model- provides innovations such as: - ✔✔Worker shifts are highly
efficient
Firm buys & prepares it's own goods
Higher inventory turns (# of times inventory is sold or used during a given period)
Use of AI and climate controlled rooms
