MARK 3000 Chapter 6 Exam | Questions with
100% Correct Answers | Verified | Latest Update
2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
involves the fears that consumers suffer when they worry others might not
regard their purchases positively
Choose an answer
1 Social Risk 2 Consumer Decision Process
3 Performance Risk 4 Search for Info
Don't know?
Terms in this set (75)
, Consumer Decision Process 1. Need Recognition
2. Information Search
3. Alternative Evaluation
4. Purchase and Consumption
5. Post Purchase
Need Recognition needing and wanting
functional need relates to the performance of the product or
service
psychological need relates to the personal satisfaction associated with
the product or service
Search for Info internal and external searches
Internal Search An information search in which buyers search their
memories for information about products gathered
through past experiences
External Search buyer seeks information outside personal
knowledge base to help make the buying decision
Perceived Benefit v Perceived Cost Is it worth the time and effort to search for info?
Locus of Control how much control people think they have over the
outcomes of various activities (purchasing)
Internal locus of control more search activities - people think they have
some control over the outcome of their decisions
100% Correct Answers | Verified | Latest Update
2026
Save
Practice questions for this set
Learn 1 /7 Study with Learn
involves the fears that consumers suffer when they worry others might not
regard their purchases positively
Choose an answer
1 Social Risk 2 Consumer Decision Process
3 Performance Risk 4 Search for Info
Don't know?
Terms in this set (75)
, Consumer Decision Process 1. Need Recognition
2. Information Search
3. Alternative Evaluation
4. Purchase and Consumption
5. Post Purchase
Need Recognition needing and wanting
functional need relates to the performance of the product or
service
psychological need relates to the personal satisfaction associated with
the product or service
Search for Info internal and external searches
Internal Search An information search in which buyers search their
memories for information about products gathered
through past experiences
External Search buyer seeks information outside personal
knowledge base to help make the buying decision
Perceived Benefit v Perceived Cost Is it worth the time and effort to search for info?
Locus of Control how much control people think they have over the
outcomes of various activities (purchasing)
Internal locus of control more search activities - people think they have
some control over the outcome of their decisions
