ISTM 209 EXAM 4 QUESTIONS AND ANSWERS
Which of the following best describes cost transparency? - Answers - The ability of
consumers to get information about the actual cost merchants pay for products.
Merchants are able to target their marketing messages to specific individuals because
E-commerce technologies allow________ - Answers - personaliztion
What are sites called that process transactions for consumers that are normally handled
in person, by phone, or by email? - Answers - transaction brokers
E-hubs, better known as ____, are typically owned or coordinated by an industry where
buyers and sellers can conduct industry business - Answers - net marketplace
What is the fastest growing category of B2C e-commerce in 2015? - Answers - mobile
e-commerce
Which of the following is a significant risk using social media? - Answers - loss of
privacy
Organizations have options for responding to problematic user- generated social media
content that include all of the follow EXCEPT _______ - Answers - changing it
Organizational guidelines for all of the following social media behaviours EXCEPT -
Answers - abstain
Which of the following describes the refrain guidelines of social media behaviour? -
Answers - Don't use company resources such as logos, photos, company email, and so
on, unless you have permission to use them
Which of the following describes the identity guideline of social media behaviour? -
Answers - Make sure you clarify if views are personal or if they represent a company
Which of the following is the correct list and correct order of the stages of decision
making? - Answers - Intelligence, design, choice, implementation
What type of decisions are the type where a person needs to provide judgment,
evaluation, and insight to solve the problem? - Answers - Unstructured decisions
Many business analytics include _____, which utilizes statistics and data mining to try to
determine the likelihood of future events for planning purposes - Answers - predictive
analytics
What type of system captures human expertise in a limited domain of knowledge as a
set of rules? - Answers - Expert system
, What refers to the set of business processes developed in an organization to create,
store, transfer, and apply knowledge? - Answers - Knowledge management
Determining how many workers are needed to produce 1000 units of a product in a
given work week is an example of a(n) ______ - Answers - structured decision
A decision that can be made by following a predetermined set of steps. This type of
decision most often is made at the _____ level of an organization. - Answers -
operational
Which types of decisions are made at the executive level of an organization? - Answers
- unstructured
A company's decision to introduce a new product is an example of ____ decision
making - Answers - unstructured
A company's marketing managers meet to create a new marketing plan. This is an
example of ____ decision making - Answers - semistructured
In 2015, ____ million Americans purchased something online - Answers - 171
E-commerce began in ____ when Netscape earned their first online advertisement from
a major corporation - Answers - 1995
Among the eight unique features of e-commerce, which is related to the ability to
interact with web technology everywhere? - Answers - Ubiquity
Among the eight unique features of e-commerce, which is related to a consumer being
engaged with an immersive multimedia experience? - Answers - Richness
The benefit of a consumer being able to look online to find a variety of different prices
for the same product is called ___________________. - Answers - Price transparency
The benefit of a consumer being able to look online to determine the actual cost a
business pays for products is called ________________ - Answers - cost transparency
If two people are trading coins and one has far more knowledge about the hobby than
the other, this is called _________________ - Answers - information aysmmetry
The San Francisco Giants sell tickets based on ____________, where the prices often
change based on demand and other variables. - Answers - dynamic pricing
Which of the following businesses uses the content provider Internet business model? -
Answers - iTunes
Which of the following best describes cost transparency? - Answers - The ability of
consumers to get information about the actual cost merchants pay for products.
Merchants are able to target their marketing messages to specific individuals because
E-commerce technologies allow________ - Answers - personaliztion
What are sites called that process transactions for consumers that are normally handled
in person, by phone, or by email? - Answers - transaction brokers
E-hubs, better known as ____, are typically owned or coordinated by an industry where
buyers and sellers can conduct industry business - Answers - net marketplace
What is the fastest growing category of B2C e-commerce in 2015? - Answers - mobile
e-commerce
Which of the following is a significant risk using social media? - Answers - loss of
privacy
Organizations have options for responding to problematic user- generated social media
content that include all of the follow EXCEPT _______ - Answers - changing it
Organizational guidelines for all of the following social media behaviours EXCEPT -
Answers - abstain
Which of the following describes the refrain guidelines of social media behaviour? -
Answers - Don't use company resources such as logos, photos, company email, and so
on, unless you have permission to use them
Which of the following describes the identity guideline of social media behaviour? -
Answers - Make sure you clarify if views are personal or if they represent a company
Which of the following is the correct list and correct order of the stages of decision
making? - Answers - Intelligence, design, choice, implementation
What type of decisions are the type where a person needs to provide judgment,
evaluation, and insight to solve the problem? - Answers - Unstructured decisions
Many business analytics include _____, which utilizes statistics and data mining to try to
determine the likelihood of future events for planning purposes - Answers - predictive
analytics
What type of system captures human expertise in a limited domain of knowledge as a
set of rules? - Answers - Expert system
, What refers to the set of business processes developed in an organization to create,
store, transfer, and apply knowledge? - Answers - Knowledge management
Determining how many workers are needed to produce 1000 units of a product in a
given work week is an example of a(n) ______ - Answers - structured decision
A decision that can be made by following a predetermined set of steps. This type of
decision most often is made at the _____ level of an organization. - Answers -
operational
Which types of decisions are made at the executive level of an organization? - Answers
- unstructured
A company's decision to introduce a new product is an example of ____ decision
making - Answers - unstructured
A company's marketing managers meet to create a new marketing plan. This is an
example of ____ decision making - Answers - semistructured
In 2015, ____ million Americans purchased something online - Answers - 171
E-commerce began in ____ when Netscape earned their first online advertisement from
a major corporation - Answers - 1995
Among the eight unique features of e-commerce, which is related to the ability to
interact with web technology everywhere? - Answers - Ubiquity
Among the eight unique features of e-commerce, which is related to a consumer being
engaged with an immersive multimedia experience? - Answers - Richness
The benefit of a consumer being able to look online to find a variety of different prices
for the same product is called ___________________. - Answers - Price transparency
The benefit of a consumer being able to look online to determine the actual cost a
business pays for products is called ________________ - Answers - cost transparency
If two people are trading coins and one has far more knowledge about the hobby than
the other, this is called _________________ - Answers - information aysmmetry
The San Francisco Giants sell tickets based on ____________, where the prices often
change based on demand and other variables. - Answers - dynamic pricing
Which of the following businesses uses the content provider Internet business model? -
Answers - iTunes
