PRINCIPLES OF MARKETING
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, Question 1
Andi Littleton has inherited a Featherlite brand horse trailer from her recently deceased grandfather. A preliminary
investigation has shown many people would be interested in owning a Featherlite brand horse trailer. She is
considering placing an advertisement in a newspaper targeted to horse owners in the Cheyenne, Wyoming area. She
has been told similar horse trailers are selling for about $14,000. Of the following, what condition is necessary for an
exchange to occur between Littleton and a buyer?
Correct Answer
Littleton and her buyer must be able to walk away from the deal if desired
Question 2
Which of the following statements describes ethics?
Correct Answer
Ethics are the moral principles or values that generally govern the conduct of an individual, Ethics is the standard of
behavior by which conduct is judged, Morals are a foundation for ethical behavior, Ethical values are situation
specific and time oriented.
Question 3
________________ is "the customers' perception of what they want to have happen (i.e., the consequences) in a specific-
use situation, with the help of a product or service offering in order to accomplish a desired purpose or goal".
Correct Answer
customer value
Question 4
_____ is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive
something that they would rather have.
Correct Answer
Exchange
Question 5
CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align
more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products
altogether. How would this be classified in a SWOT analysis?
Correct Answer
Strength
Question 6
If you are attempting to reduce post purchase anxiety for your brand of large home appliances, which of the following
methods might you NOT attempt to use?
Correct Answer
design a customer service where customer cannot reach a real person
Trusted by thousands of students and professionals worldwide Page 2 of 7
FINAL EXAM STUDY GUIDE
35+ (Latest 2025-2026 Edition) 100%
Verified Q&A + Answer Key Solutions
100% Guarantee Pass
This Exam contains: Principles of Marketing Final
✓ Exam Study Guide
✓ 100% Accurate Questions and Answers
✓ 100% Guarantee Pass - Verified by Experts
✓ Each Question Includes The Correct Answer
✓ Expert-Verified
Trusted by thousands of students and professionals worldwide Page 1 of 7
, Question 1
Andi Littleton has inherited a Featherlite brand horse trailer from her recently deceased grandfather. A preliminary
investigation has shown many people would be interested in owning a Featherlite brand horse trailer. She is
considering placing an advertisement in a newspaper targeted to horse owners in the Cheyenne, Wyoming area. She
has been told similar horse trailers are selling for about $14,000. Of the following, what condition is necessary for an
exchange to occur between Littleton and a buyer?
Correct Answer
Littleton and her buyer must be able to walk away from the deal if desired
Question 2
Which of the following statements describes ethics?
Correct Answer
Ethics are the moral principles or values that generally govern the conduct of an individual, Ethics is the standard of
behavior by which conduct is judged, Morals are a foundation for ethical behavior, Ethical values are situation
specific and time oriented.
Question 3
________________ is "the customers' perception of what they want to have happen (i.e., the consequences) in a specific-
use situation, with the help of a product or service offering in order to accomplish a desired purpose or goal".
Correct Answer
customer value
Question 4
_____ is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive
something that they would rather have.
Correct Answer
Exchange
Question 5
CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align
more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products
altogether. How would this be classified in a SWOT analysis?
Correct Answer
Strength
Question 6
If you are attempting to reduce post purchase anxiety for your brand of large home appliances, which of the following
methods might you NOT attempt to use?
Correct Answer
design a customer service where customer cannot reach a real person
Trusted by thousands of students and professionals worldwide Page 2 of 7
