FBLA Advertising Test with Complete
Solutions
promotional advertising - ANS-advertising designed to increase sales
institutional advertising - ANS-the process used to try to create a favorable image for a
company and foster goodwill in the marketplace
media - ANS-the avenues through which messages are delivered; also known as
channels
print media - ANS-newspapers, magazines, direct mail, signs, and billboards used in
advertising
transit advertising - ANS-advertising found on public transportation
broadcast media - ANS-radio and television
online advertising - ANS-a form of advertising that uses either email or the World Wide
Web
specialty media - ANS-relatively inexpensive, useful items featuring an advertiser's
name or logo that are given away; also known as giveaways or advertising specialties
media planning - ANS-the process of selecting the advertising media and deciding the
time or space in which the ads should appear to accomplish a marketing objective
advertisement - ANS-paid public announcement persuading you to buy an item or a
service
advertising agency - ANS-company made up of professionals who specialize in
providing creative and business services involved in planning, preparing, and placing
advertisements
advertising plan - ANS-the thinking and tasks needed to achieve a successful
advertising campaign that fits into the advertiser's marketing strategy
advertising research - ANS-the thorough investigation of the planning, preparation, and
placement of advertisments
, sales promotion - ANS-the use of incentives to increase the brand value for consumers
or distributors
search time - ANS-the amount of time you would spend to find products or services you
want
situational analysis - ANS-part of the advertising plan that examines the conditions and
circumstances that affect the product or service
slogan - ANS-catchphrase meant to help you remember a brand name
social class - ANS-a group sharing the same economic or social status
social meaning - ANS-the interpretation of a product or service in a social context
society - ANS-a community, group, or large grouping of people with common traditions,
institutions, activities, and interests
standard of living - ANS-the minimum level of necessities and luxuries required to
maintain an individual or a group at a common level of comfort
storyboard - ANS-a series of sketches that show the sequential visual scenes and the
matching copy for a television commercial
target segment - ANS-a subgroup of the marketing that is chosen to be the focus of the
marketing and advertising campaign
top-of-the-mind awareness - ANS-test that identifies the leading brands in a specific
product category by asking the consumer to name the brands in that category
want - ANS-something you would like to have but can live without
AIDA - ANS-Attention, Interest, Desire, Action
Advergaming - ANS-Create friendly games that engage the customer while
incorporating the brand and company values. Cereral packets, online kids games.
Brand Positioning - ANS-a strategy that aims to make a brand occupy a certain position,
in relation to competing brands, in the mind of the customer. Example: Dove related to
self esteem boost
Guerilla Advertising - ANS-Different actions that take place in the street that go beyond
any official conventional media. Can be an interactive experience that engages the
consumer- flashmobs
Marketing Mix - ANS-Product, price, place, promotion
Solutions
promotional advertising - ANS-advertising designed to increase sales
institutional advertising - ANS-the process used to try to create a favorable image for a
company and foster goodwill in the marketplace
media - ANS-the avenues through which messages are delivered; also known as
channels
print media - ANS-newspapers, magazines, direct mail, signs, and billboards used in
advertising
transit advertising - ANS-advertising found on public transportation
broadcast media - ANS-radio and television
online advertising - ANS-a form of advertising that uses either email or the World Wide
Web
specialty media - ANS-relatively inexpensive, useful items featuring an advertiser's
name or logo that are given away; also known as giveaways or advertising specialties
media planning - ANS-the process of selecting the advertising media and deciding the
time or space in which the ads should appear to accomplish a marketing objective
advertisement - ANS-paid public announcement persuading you to buy an item or a
service
advertising agency - ANS-company made up of professionals who specialize in
providing creative and business services involved in planning, preparing, and placing
advertisements
advertising plan - ANS-the thinking and tasks needed to achieve a successful
advertising campaign that fits into the advertiser's marketing strategy
advertising research - ANS-the thorough investigation of the planning, preparation, and
placement of advertisments
, sales promotion - ANS-the use of incentives to increase the brand value for consumers
or distributors
search time - ANS-the amount of time you would spend to find products or services you
want
situational analysis - ANS-part of the advertising plan that examines the conditions and
circumstances that affect the product or service
slogan - ANS-catchphrase meant to help you remember a brand name
social class - ANS-a group sharing the same economic or social status
social meaning - ANS-the interpretation of a product or service in a social context
society - ANS-a community, group, or large grouping of people with common traditions,
institutions, activities, and interests
standard of living - ANS-the minimum level of necessities and luxuries required to
maintain an individual or a group at a common level of comfort
storyboard - ANS-a series of sketches that show the sequential visual scenes and the
matching copy for a television commercial
target segment - ANS-a subgroup of the marketing that is chosen to be the focus of the
marketing and advertising campaign
top-of-the-mind awareness - ANS-test that identifies the leading brands in a specific
product category by asking the consumer to name the brands in that category
want - ANS-something you would like to have but can live without
AIDA - ANS-Attention, Interest, Desire, Action
Advergaming - ANS-Create friendly games that engage the customer while
incorporating the brand and company values. Cereral packets, online kids games.
Brand Positioning - ANS-a strategy that aims to make a brand occupy a certain position,
in relation to competing brands, in the mind of the customer. Example: Dove related to
self esteem boost
Guerilla Advertising - ANS-Different actions that take place in the street that go beyond
any official conventional media. Can be an interactive experience that engages the
consumer- flashmobs
Marketing Mix - ANS-Product, price, place, promotion
