Advertising Unit Test with Complete
Solutions
-most common in advertising
-It appeals to the consumer to follow the crowds of join in what others are doing
because that's what's most popular or "cool" right now - ANS-Bandwagon
A technique that makes people have good feelings (laugh) about a product, or at the
very least, keep them reading/watching the ad - ANS-Humor and Wit
Tries to convince you that adopting a belief, product or course of action will personally
enhance and improve your self image - ANS-Individuality
Negative words are used to create an unfavorable opinion of the competition in the
viewer's mind - ANS-Name Calling
This advertisement appeal aims at attracting the masses by using common people to
advertise a product - ANS-Plain Folks Appeal
Words that arouse strong feelings are said to have connotations or emotional overtures.
These can be positive or negative - ANS-Loaded Words
Technique that attempts to arouse fear in order to divert behavior through the threat of
impending danger or harm - ANS-Security
Technique that uses short, memorable words, that draw attention to a distinctive
features or an item or product, the purpose is to get people to remember the phrase -
ANS-Slogan
An important person or famous figure recommends a product either in person or in
writing - ANS-Testimonial and Endorsement
Good feelings, looks, or ideas transferred to the person for whom the the product is
intended - ANS-Transfer (Emotional Appeal)
The suggestion that purchasing this product shows your love of your country e.g.
Company brags about being made in America - ANS-Patriotism
A desirable extra something - ANS-Bribery
Solutions
-most common in advertising
-It appeals to the consumer to follow the crowds of join in what others are doing
because that's what's most popular or "cool" right now - ANS-Bandwagon
A technique that makes people have good feelings (laugh) about a product, or at the
very least, keep them reading/watching the ad - ANS-Humor and Wit
Tries to convince you that adopting a belief, product or course of action will personally
enhance and improve your self image - ANS-Individuality
Negative words are used to create an unfavorable opinion of the competition in the
viewer's mind - ANS-Name Calling
This advertisement appeal aims at attracting the masses by using common people to
advertise a product - ANS-Plain Folks Appeal
Words that arouse strong feelings are said to have connotations or emotional overtures.
These can be positive or negative - ANS-Loaded Words
Technique that attempts to arouse fear in order to divert behavior through the threat of
impending danger or harm - ANS-Security
Technique that uses short, memorable words, that draw attention to a distinctive
features or an item or product, the purpose is to get people to remember the phrase -
ANS-Slogan
An important person or famous figure recommends a product either in person or in
writing - ANS-Testimonial and Endorsement
Good feelings, looks, or ideas transferred to the person for whom the the product is
intended - ANS-Transfer (Emotional Appeal)
The suggestion that purchasing this product shows your love of your country e.g.
Company brags about being made in America - ANS-Patriotism
A desirable extra something - ANS-Bribery
