Version 1
N! 1
,Version 1
N! 2
,TEST BANK FOR N! N!
Marketing Management 4th EditionMark Johnston Greg Marshall
N! N! N! N! N! N!
Chapter 1 N!
Student name: N!
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
1) A commonly held misconception about marketing is that it is all about advertising a
N! N! N! N! N! N! N! N! N! N! N! N! N!
nd selling. N!
1) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation
N! N! N!
Learning Objective : 01-
N! N! N!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Marketing Management Defined N! N!
Bloom's : Remember Dif
N! N! N!
ficulty : 1 Easy Gradabl
N! N! N! N!
e : automatic
N! N!
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
2) Marketing is relevant only to people in the organization who work directly in the marketi
N! N! N! N! N! N! N! N! N! N! N! N! N! N!
ng department.
N!
2) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation Bloom's :
N! N! N! N! N! N
Understand
!
Difficulty : 2 Medium N! N! N!
Learning Objective : 01-
N! N! N!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Marketing Management Defined N! N!
Gradable : automatic N! N!
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Version 1 N! 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutio
N! N! N! N! N! N! N! N! N! N! N!
ns, and processes for creating, communicating, delivering, and exchanging offerings tha
N! N! N! N! N! N! N! N! N! N!
t have value for customers, clients, partners, and society at large.”
N! N! N! N! N! N! N! N! N! N!
3) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation
N! N! N!
Topic : Marketing and Marketing Management Define
N! N! N! N! N! N!
d Bloom's : Remember
N! N! N!
Difficulty : 1 Easy N! N! N!
Learning Objective : 01- N! N! N!
02 Define what marketing and marketing management really are and how they con Gradable : automa
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
tic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
4) Peter Drucker stated that since it is the customer who defines value, the business enterpr
N! N! N! N! N! N! N! N! N! N! N! N! N! N!
ise has only two business functions: marketing and innovation.
N! N! N! N! N! N! N! N!
4) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation Bloom's :
N! N! N! N! N! N
Remember
!
Difficulty : 1 Easy N! N! N!
Topic : The Concept of Customer Value
N! N! N! N! N! N!
Learning Objective : 01- N! N! N!
02 Define what marketing and marketing management really are and how they con Gradable : automa
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
tic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
N! N! N! N! N! N! N! N! N! N! N! N!
5) N!
⊚ true N !
⊚ false N !
Question Details N!
Accessibility : Keyboard Navigation Bl N! N! N! N!
oom's : Understand
N! N!
Difficulty : 2 Medium N! N! N!
Topic : Marketing and Marketing Management Defined
N! N! N! N! N! N!
Learning Objective : 01- N! N! N!
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Gradable : automatic N! N!
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Version 1 N! 4
N! 1
,Version 1
N! 2
,TEST BANK FOR N! N!
Marketing Management 4th EditionMark Johnston Greg Marshall
N! N! N! N! N! N!
Chapter 1 N!
Student name: N!
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
1) A commonly held misconception about marketing is that it is all about advertising a
N! N! N! N! N! N! N! N! N! N! N! N! N!
nd selling. N!
1) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation
N! N! N!
Learning Objective : 01-
N! N! N!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Marketing Management Defined N! N!
Bloom's : Remember Dif
N! N! N!
ficulty : 1 Easy Gradabl
N! N! N! N!
e : automatic
N! N!
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
2) Marketing is relevant only to people in the organization who work directly in the marketi
N! N! N! N! N! N! N! N! N! N! N! N! N! N!
ng department.
N!
2) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation Bloom's :
N! N! N! N! N! N
Understand
!
Difficulty : 2 Medium N! N! N!
Learning Objective : 01-
N! N! N!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Marketing Management Defined N! N!
Gradable : automatic N! N!
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Version 1 N! 3
, 3) The American Marketing Association defines marketing as “the activity, set of institutio
N! N! N! N! N! N! N! N! N! N! N!
ns, and processes for creating, communicating, delivering, and exchanging offerings tha
N! N! N! N! N! N! N! N! N! N!
t have value for customers, clients, partners, and society at large.”
N! N! N! N! N! N! N! N! N! N!
3) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation
N! N! N!
Topic : Marketing and Marketing Management Define
N! N! N! N! N! N!
d Bloom's : Remember
N! N! N!
Difficulty : 1 Easy N! N! N!
Learning Objective : 01- N! N! N!
02 Define what marketing and marketing management really are and how they con Gradable : automa
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
tic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
4) Peter Drucker stated that since it is the customer who defines value, the business enterpr
N! N! N! N! N! N! N! N! N! N! N! N! N! N!
ise has only two business functions: marketing and innovation.
N! N! N! N! N! N! N! N!
4) N!
⊚ N ! true
⊚ N ! false
Question Details N!
AACSB : Analytical Thinking Accessi
N! N! N! N!
bility : Keyboard Navigation Bloom's :
N! N! N! N! N! N
Remember
!
Difficulty : 1 Easy N! N! N!
Topic : The Concept of Customer Value
N! N! N! N! N! N!
Learning Objective : 01- N! N! N!
02 Define what marketing and marketing management really are and how they con Gradable : automa
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
tic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
5) Sustainability refers to business practices that prolong the life cycle of a product.
N! N! N! N! N! N! N! N! N! N! N! N!
5) N!
⊚ true N !
⊚ false N !
Question Details N!
Accessibility : Keyboard Navigation Bl N! N! N! N!
oom's : Understand
N! N!
Difficulty : 2 Medium N! N! N!
Topic : Marketing and Marketing Management Defined
N! N! N! N! N! N!
Learning Objective : 01- N! N! N!
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Gradable : automatic N! N!
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
N! N! N! N! N! N! N! N! N! N! N! N! N! N! N!
Version 1 N! 4
