APMP FOUNDATION LEVEL
CERTIFICATION EXAM 100% VERIFIED
STUDY GUIDE QUESTIONS AND SOLUTIONS
2026 CORRECT ANSWERS GRADED A+
⩥ Market positions. Answer: unknown, known, improved, favored
⩥ Favored Position. Answer: Market position in which organizations
collaborate with customers to develop a business case based on customer
needs, issues, and hot buttons; collaboration builds trust and helps put
companies into this position
⩥ True. Answer: True or false? Linking the business development
lifecycle to the overall organizational strategic plan is critical
⩥ True. Answer: A SWOT analysis is often part of the business
development plan
⩥ 8 phases of business development. Answer: Market Identification,
Account Planning, Opportunity Assessment, Opportunity Planning,
Proposal Planning, Proposal Development, Negotiation, Delivery
(ongoing customer relationships)
CERTIFICATION EXAM 100% VERIFIED
STUDY GUIDE QUESTIONS AND SOLUTIONS
2026 CORRECT ANSWERS GRADED A+
⩥ Market positions. Answer: unknown, known, improved, favored
⩥ Favored Position. Answer: Market position in which organizations
collaborate with customers to develop a business case based on customer
needs, issues, and hot buttons; collaboration builds trust and helps put
companies into this position
⩥ True. Answer: True or false? Linking the business development
lifecycle to the overall organizational strategic plan is critical
⩥ True. Answer: A SWOT analysis is often part of the business
development plan
⩥ 8 phases of business development. Answer: Market Identification,
Account Planning, Opportunity Assessment, Opportunity Planning,
Proposal Planning, Proposal Development, Negotiation, Delivery
(ongoing customer relationships)
