Page 1 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
TEST BANK
HUMAN RESOURCE MANAGEMENT, 6TH CANADIAN EDITION BY SANDRA STEEN
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
1Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
,Page 2 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen
1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
2Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
,Page 3 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
stuvia.com
Marketing Edition 6 by Grewal
Version 1
2
8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
3Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
, Page 4 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
⊚ false
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
Marketing Edition 6 by Grewal
Version 1
3
17) Marketing is now an activity that is designed exclusively to produce and sell products.
⊚ true
⊚ false
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
18) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings
19) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
4Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
TEST BANK
HUMAN RESOURCE MANAGEMENT, 6TH CANADIAN EDITION BY SANDRA STEEN
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
1Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
,Page 2 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen
1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
2Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
,Page 3 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
stuvia.com
Marketing Edition 6 by Grewal
Version 1
2
8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
3Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
, Page 4 Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11.docx 2026-03-09
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
⊚ false
ACCESS Test Bank for Marketing 6th Canadian Edition Grewal
Marketing Edition 6 by Grewal
Version 1
3
17) Marketing is now an activity that is designed exclusively to produce and sell products.
⊚ true
⊚ false
MULTIPLE CHOICE - Choose the one alternative that best completes the statement or
answers the question.
18) By definition, which of the following is NOT considered a marketing activity?
A) creating offerings
B) communicating offerings
C) delivering offerings
D) selling offerings
19) Which of the following is NOT required for marketing to occur?
A) two or more parties (individuals or organizations) with unsatisfied needs.
B) unsatisfied needs that can only be satisfied by physical products, not services.
C) a desire and ability on their part to be satisfied.
D) a way for the parties to communicate.
Test Bank for Human Resource
Test
Management,
Bank for Human
6th Canadian
ResourceEdition
Management,
by Sandra
Page
6thSteen
4Canadian
9781260881226
Edition by Sandra
All Chapters
Steen 9781260881226
1-11 All Chapters 1-11.docx
