[TYPE THE COMPANY NAME]
MNM3702 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2026 - DUE 28
March 2026
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
MNM3702 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2026 - DUE 28
March 2026
Save 4 minutes reading time
MNM3702 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026 - DUE 28
March 2026; 100% TRUSTED Complete, trusted solutions and explanations.
QUESTION 1 a) Identify ONE critical management decision currently facing
Action First Funerals. Translate this into ONE management problem (2
marks) and ONE marketing research problem (2 marks). b) Based on the
marketing research problem identified in question 1a, develop three
research objectives (3 marks) and three corresponding research questions (3
marks). c) Choose a suitable research design that will address the research
objectives developed in question 1b (2 marks) and justify your choice (2
marks). d) Identify the target population for the study based on the
marketing research problem and research objectives (2 marks). [16] 4
Downloaded by Pied Zulu () lOMoARcPSD| MNM3702/102/1/2026
QUESTION 1
a) Critical management decision, management problem, and
marketing research problem
Critical management decision:
Action First Funerals needs to decide how to improve its services and marketing strategies to
attract more clients and remain competitive in the funeral services market.
Management problem (2 marks):
Action First Funerals is experiencing declining customer demand and needs to determine
how to improve its service offerings and marketing approach to increase the number of
clients.
Marketing research problem (2 marks):
To determine customers’ perceptions, preferences, and factors influencing their choice of
funeral service providers in order to improve Action First Funerals’ services and
marketing strategies.
MNM3702 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2026 - DUE 28
March 2026
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
MNM3702 Assignment 1 (COMPLETE
ANSWERS) Semester 1 2026 - DUE 28
March 2026
Save 4 minutes reading time
MNM3702 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026 - DUE 28
March 2026; 100% TRUSTED Complete, trusted solutions and explanations.
QUESTION 1 a) Identify ONE critical management decision currently facing
Action First Funerals. Translate this into ONE management problem (2
marks) and ONE marketing research problem (2 marks). b) Based on the
marketing research problem identified in question 1a, develop three
research objectives (3 marks) and three corresponding research questions (3
marks). c) Choose a suitable research design that will address the research
objectives developed in question 1b (2 marks) and justify your choice (2
marks). d) Identify the target population for the study based on the
marketing research problem and research objectives (2 marks). [16] 4
Downloaded by Pied Zulu () lOMoARcPSD| MNM3702/102/1/2026
QUESTION 1
a) Critical management decision, management problem, and
marketing research problem
Critical management decision:
Action First Funerals needs to decide how to improve its services and marketing strategies to
attract more clients and remain competitive in the funeral services market.
Management problem (2 marks):
Action First Funerals is experiencing declining customer demand and needs to determine
how to improve its service offerings and marketing approach to increase the number of
clients.
Marketing research problem (2 marks):
To determine customers’ perceptions, preferences, and factors influencing their choice of
funeral service providers in order to improve Action First Funerals’ services and
marketing strategies.
