DMI PRO CERTIFICATION VERSION 2 WITH
COMPLETE SOLUTIONS 2025/2026
Your digital marketing intern was about to regram a follower's post on your
Instagram account.
Based on the images shown, which best practices for regramming UGC have
yet to be applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post - ANSWER ->1. Avoid editing content
3. Give credit to owner
Posting content regularly on LinkedIn can help position you as an authority
on your topic.
What are some of the best practices that should be followed when posting
on LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone - ANSWER ->3. Ask co-workers to share
company posts
4. Adopt a professional tone
,You can post content on Pinterest to help potential customers find out
about your products and services.
What are some of the best practices you should follow when posting
content on Pinterest?
Choose TWO of the following:
1. Post occassionally
2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy - ANSWER ->2. Use a headline to reinforce your
message
4. Include descriptive copy
Optimizing your Facebook and Instagram ad campaigns can boost your
return on investment.
How can you optimize ad serving on Facebook and Instagram?
Choose TWO of the following:
1. Target three audience combinations in each ad set
2. Use multiple CTAs in your ads
3. Use Link Clicks to serve ads to people who are most likely to click on them
4. Use Daily Unique Reach to show your ad once per day to your audience -
ANSWER ->3. Use Link Clicks to serve ads to people who are most likely to
click on them
4. Use Daily Unique Reach to show your ad once per day to your audience
You can use different creative formats in your ad campaigns to engage your
audience and deliver on your objectives.
Match the creative formats available on Facebook and Instagram to the
correct descriptions.
, Formats: Canvas
Carousel
Lead Form
Collection
Descriptions:
Collects contact details from consumers
Provides a rich, expandable mobile experience
Shows products from your e-commerce store
Shows multiple products in one ad unit - ANSWER ->Canvas: Provides a rich,
expandable mobile experience
Carousel: Shows multiple products in one ad unit
Lead Form: Collects contact details from consumers
Collection: Shows products from your e-commerce store
With Twitter, you can select campaign objectives that meet your specific
goals.
Match each Twitter campaign objective to the appropriate description.
Objective:
Tweet Engagements
Instream Pre-rolls
Awareness
Website Clicks
Descriptions:
Getting as many people as possible to see selected tweets
Maximizing user interaction with selected tweets
Driving people to visit your site and take action
Ensuring your ads play before other people's videos - ANSWER ->Tweet
Engagements: Maximizing user interaction with selected tweets
COMPLETE SOLUTIONS 2025/2026
Your digital marketing intern was about to regram a follower's post on your
Instagram account.
Based on the images shown, which best practices for regramming UGC have
yet to be applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post - ANSWER ->1. Avoid editing content
3. Give credit to owner
Posting content regularly on LinkedIn can help position you as an authority
on your topic.
What are some of the best practices that should be followed when posting
on LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone - ANSWER ->3. Ask co-workers to share
company posts
4. Adopt a professional tone
,You can post content on Pinterest to help potential customers find out
about your products and services.
What are some of the best practices you should follow when posting
content on Pinterest?
Choose TWO of the following:
1. Post occassionally
2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy - ANSWER ->2. Use a headline to reinforce your
message
4. Include descriptive copy
Optimizing your Facebook and Instagram ad campaigns can boost your
return on investment.
How can you optimize ad serving on Facebook and Instagram?
Choose TWO of the following:
1. Target three audience combinations in each ad set
2. Use multiple CTAs in your ads
3. Use Link Clicks to serve ads to people who are most likely to click on them
4. Use Daily Unique Reach to show your ad once per day to your audience -
ANSWER ->3. Use Link Clicks to serve ads to people who are most likely to
click on them
4. Use Daily Unique Reach to show your ad once per day to your audience
You can use different creative formats in your ad campaigns to engage your
audience and deliver on your objectives.
Match the creative formats available on Facebook and Instagram to the
correct descriptions.
, Formats: Canvas
Carousel
Lead Form
Collection
Descriptions:
Collects contact details from consumers
Provides a rich, expandable mobile experience
Shows products from your e-commerce store
Shows multiple products in one ad unit - ANSWER ->Canvas: Provides a rich,
expandable mobile experience
Carousel: Shows multiple products in one ad unit
Lead Form: Collects contact details from consumers
Collection: Shows products from your e-commerce store
With Twitter, you can select campaign objectives that meet your specific
goals.
Match each Twitter campaign objective to the appropriate description.
Objective:
Tweet Engagements
Instream Pre-rolls
Awareness
Website Clicks
Descriptions:
Getting as many people as possible to see selected tweets
Maximizing user interaction with selected tweets
Driving people to visit your site and take action
Ensuring your ads play before other people's videos - ANSWER ->Tweet
Engagements: Maximizing user interaction with selected tweets
