BADM 320 Exam 2 || A+ Verified.
Complex Buying Behavior correct answers A purchase where you need to do research before
making the decision because it is expensive, risky and personal; brand differentation is important
I.e. house, car, etc.
Variety Seeking Buying Behavior correct answers Switching brands for the sake of variety; i.e.
picking a different restaurant on a differnet night
Dissonance Reducing Buying Behavior correct answers Expensive, risky purchases but there are
no big differences between brands
I.e. mobile phones
Habitual Buying Behavior correct answers Purchases that we do not think through because they
are low cost and high frequency of necessity; i.e. gas, sugar, toilet paper
High involvement by buyer, major differences between brands: correct answers Complex buying
behavior
High involvement by buyer, few differences between brands: correct answers Dissonance
reducing buying behavior
Low involvement by buyer, major differences between brands: correct answers Variety seeking
buying behavior
Low involvement by buyer, few differences between brands: correct answers Habitual buying
behavior
Consumer decision process (5 steps) correct answers 1. Need recognition
2. Search
3. Alternative evaluation
4. Purchase
5. Post-purchase
Consumer decision process: Need recognition correct answers Step 1;
Consumers need to realize they have an unsatisfied need
Functional needs correct answers The need of a product to fulfill its function
I.e. I expect my rain coat to keep me dry because thats its function
Consumer decision process: Information search correct answers Internal and external searches to
determine what consumers want
, Internal search correct answers Using your own knowledge and memory in order to make
consumer decisions
External search correct answers Search in other locations for information on purchases, reviews,
internet etc
Performance Risk correct answers Information search, step 2;
What if the product does not to what it says it will?
Safety Risk correct answers Information search, step 2;
Is there a safety concern if the product does not function as planned?
I.e. taking a taxi in a foreign country
Psychological Risk correct answers Information search, step 2;
How will the consumer feel if the product does not promote the right image?
Social Risk correct answers Information search, step 2;
How will the consumer's choice be received by their social group?
Consumer Decision Process: Evaluation of alternatives correct answers Step 3;
How do we decide which purchase options to consider? Three sets of alternatives
Universal Set correct answers Evaluation of alternatives;
There are all possible choices for purchase
I.e. range from vending machine to restaurant
Retrieval Set correct answers Evaluation of alternatives;
Set of brands or products that come to mind when thinking about purchasing a certain type of
product
Evoked Set correct answers Evaluation of alternatives;
The set of brands or products that consumers will most likely use
I.e. lunch on campus - chipotle, subway, etc
Complex Buying Behavior correct answers A purchase where you need to do research before
making the decision because it is expensive, risky and personal; brand differentation is important
I.e. house, car, etc.
Variety Seeking Buying Behavior correct answers Switching brands for the sake of variety; i.e.
picking a different restaurant on a differnet night
Dissonance Reducing Buying Behavior correct answers Expensive, risky purchases but there are
no big differences between brands
I.e. mobile phones
Habitual Buying Behavior correct answers Purchases that we do not think through because they
are low cost and high frequency of necessity; i.e. gas, sugar, toilet paper
High involvement by buyer, major differences between brands: correct answers Complex buying
behavior
High involvement by buyer, few differences between brands: correct answers Dissonance
reducing buying behavior
Low involvement by buyer, major differences between brands: correct answers Variety seeking
buying behavior
Low involvement by buyer, few differences between brands: correct answers Habitual buying
behavior
Consumer decision process (5 steps) correct answers 1. Need recognition
2. Search
3. Alternative evaluation
4. Purchase
5. Post-purchase
Consumer decision process: Need recognition correct answers Step 1;
Consumers need to realize they have an unsatisfied need
Functional needs correct answers The need of a product to fulfill its function
I.e. I expect my rain coat to keep me dry because thats its function
Consumer decision process: Information search correct answers Internal and external searches to
determine what consumers want
, Internal search correct answers Using your own knowledge and memory in order to make
consumer decisions
External search correct answers Search in other locations for information on purchases, reviews,
internet etc
Performance Risk correct answers Information search, step 2;
What if the product does not to what it says it will?
Safety Risk correct answers Information search, step 2;
Is there a safety concern if the product does not function as planned?
I.e. taking a taxi in a foreign country
Psychological Risk correct answers Information search, step 2;
How will the consumer feel if the product does not promote the right image?
Social Risk correct answers Information search, step 2;
How will the consumer's choice be received by their social group?
Consumer Decision Process: Evaluation of alternatives correct answers Step 3;
How do we decide which purchase options to consider? Three sets of alternatives
Universal Set correct answers Evaluation of alternatives;
There are all possible choices for purchase
I.e. range from vending machine to restaurant
Retrieval Set correct answers Evaluation of alternatives;
Set of brands or products that come to mind when thinking about purchasing a certain type of
product
Evoked Set correct answers Evaluation of alternatives;
The set of brands or products that consumers will most likely use
I.e. lunch on campus - chipotle, subway, etc
