SCRIPT WITH SOLUTIONS
◉ Pharmaceutical deveoplment is a big-risk undertaking, in which
many promising leads prove disappointing. Answer: true
◉ Pharmaceutical sales are highest in which geographical regions.
Answer: The U.S., Western Europe, and Japan
◉ The U.S. accounts for about ____ of the world's pharmaceutical
revenues. Answer: 50%
◉ Which off the following has fueled recent growth in the
pharmaceutical industry. Answer: population growth and increased
life expectancies
◉ According to your manual, which statement accurately describes
the predicted relationship between pharmaceutical companies and
genomic research facilities. Answer: partnerships between
pharmaceuitcal companies and genomic companies will not prove
immediately profitable
◉ prescription drug therapy is not cost-effective for insurance
companies and healthcare providers. Answer: false
,◉ the high price of healthcare is explained by the high price of
medicines. Answer: false
◉ one of the oldest and least efffective pharmaceutical marjeting
techniques is DTC (direct-to-consumer) advertising. Answer: false
◉ what influences the number of districts in a region. Answer: the
region's population
◉ what is an example of the regionalization off healthcare delivery
systems. Answer: California and Florida have difffernet perscription
reimbursment policies
◉ the heart of pharmaceutical sales is the regional manager.
Answer: false
◉ most DMs did not start as representatives. Answer: false
◉ how many territories are in a typical district. Answer: 8 to 12
◉ what is the most effective method for grabbing market share.
Answer: comparative selling
,◉ pharmaceutical reps mainly visit pharmacies. Answer: false
◉ it usually only takes 1-2 calls to a physician before he or she
commits to prescribing your product. Answer: false
◉ the pharmacist may dispense a product other than what the
physician prescribed. Answer: true
◉ according to chapter 12 of your manual, which of the following
would classify as "payers". Answer: employers
◉ according to your manual, what defines "ethical pharmaceutical
companies. Answer: researching and developing novel drugs
◉ one of the most diappointing results of the pharmaceutical
industry's continued investment in R & D is the few new drugs being
approved and in development. Answer: false
◉ thanks to modern medicines, how long are people newly
diagnosed with HIV expected to live. Answer: another 50 years
◉ how much has the average american lifespan increased since
1890. Answer: almost 30 years
, ◉ what is a treatment group. Answer: A group of patients assigned
to receive a specified treatment
◉ what is the main difference between a blinded and double-blinded
study. Answer: in a double blinded study, neither the study staff nor
the study participants know which subjects are in the experimental
group and which are in the control
◉ what does "asymptomatic" mean. Answer: not exhibiting signs or
symptoms
◉ what term denotes the study of bodily functions (as opposed to
structures). Answer: physiology
◉ In its broadest definition, a drug is any substance that produces a
physical or psychological change in the body. Answer: true
◉ how does the federal food, drug and cosmetic act (FFDCA) define
a drug. Answer: any substance intended for use in the diagnosis,
cure, mitigation, treatment or prevention off disease, or a substance
other than food intended to affect the structure or function of the
body
◉ which statement about vitamins is correct. Answer: most of the
bodys required vitamins must be taken in from outside the body