CMN 170V Midterm Lecture Study Guide UPDATED ACTUAL Questions and
CORRECT Answers
The three-dimensional "cube" framework we introduced Technology, applications, interventions
in the previous session has three sides to it. They are
(roughly speaking):
Artificial Intelligence controls humanity" This is an Technological determinism
example of:
"Artificial Intelligence can be used to control humanity" Social constructivism
This is an example of:
What is "microtargeting? Direct marketing data mining that involve predictive market segmentation
According to this slide, how does the author of this book, Persuasive design patterns
Chris Nodder, call these 57 design patterns?
The (so-called) "big 5" in tech are: Amazon, Google, Microsoft, Facebook, Apple
Mobile phones produce location data, but as long as it is False
anonymized, there's no problem with sharing it. Your
privacy will be preserved.
What accuracy will the machine reach with 5 pictures of 90% Male, 80% Female
your face?
How many options can you find? (facebook gender More than 30 options
options)
, What kind of emails appear? Emails from all kinds of people and organizations, including the university, Health
Care provider, insurance, professors, newspaper, supermarket, online delivery
services, retailer, and many more
In a two-dimensional graph, the convention is that: The horizontal axis is called the "x-axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? "We've got Paleolithic emotions, medieval institutions, and god-like technologies"
In order to get your attention, machines need to be Overcome your weakest vulnerabilities
intelligent enough to
Why do these technologies often get people addicted, If you are addicted to it, you are sure to give it your attention, even to an
when applied in the "attention economy"? unreasonable degree
In the "attention economy", what is the variable that The amount of time you give the provided information your attention
assures income to the participating companies?
What is A/B testing? A user experience research methodology consisting of a randomized experiment
with two variants, A and B
The "confirmation bias" is the tendency of humans: To search for, interpret, favor, and recall information that confirms or supports
one's prior personal beliefs or values
The "novelty effect" is the tendency of humans to: Have a strong response the first time that individual is faced with a novel
experience
According to the statistics shown on this slide, how many About half an hour
minutes a day do YouTube users watch videos selected
by YouTube's recommender engine? Average YouTube user watches about 40 min a day; 70% of content watched on
YouTube is the result of automated recommendations
According to the statistics we have seen in the previous -Of the sum of 80 sovereign nations (the 'bottom' 40% of all countries)
slides, the to-10 wealthiest individuals who made their -Of each of 171 sovereign nations (or 90% of the world's countries)
fortunes with digital companies, together have a higher
net worth than the Gross-Domestic-Product (GDP):
(check all that apply)
What is the blockchain? A growing list of records, that are linked using cryptographic hash, with a
timestamp and transaction data
T/F: The only evidence we have about a foreign country False
using social media to officially influence the democratic
election of another "sovereign nation" was the
intervention of Russia into the 2016 US Presidential
election
After many social media companies have been criticized Not fact check any posts done by politicians
for their unchecked role in shaping the 2016 Presidential
election, the year before the next Presidential election (in
2019) the founder and CEO of Facebook declared
publicly that the social media company will:
CORRECT Answers
The three-dimensional "cube" framework we introduced Technology, applications, interventions
in the previous session has three sides to it. They are
(roughly speaking):
Artificial Intelligence controls humanity" This is an Technological determinism
example of:
"Artificial Intelligence can be used to control humanity" Social constructivism
This is an example of:
What is "microtargeting? Direct marketing data mining that involve predictive market segmentation
According to this slide, how does the author of this book, Persuasive design patterns
Chris Nodder, call these 57 design patterns?
The (so-called) "big 5" in tech are: Amazon, Google, Microsoft, Facebook, Apple
Mobile phones produce location data, but as long as it is False
anonymized, there's no problem with sharing it. Your
privacy will be preserved.
What accuracy will the machine reach with 5 pictures of 90% Male, 80% Female
your face?
How many options can you find? (facebook gender More than 30 options
options)
, What kind of emails appear? Emails from all kinds of people and organizations, including the university, Health
Care provider, insurance, professors, newspaper, supermarket, online delivery
services, retailer, and many more
In a two-dimensional graph, the convention is that: The horizontal axis is called the "x-axis" and the vertical axis the "y-axis'
What was the famous phrase from E.O. Wilson? "We've got Paleolithic emotions, medieval institutions, and god-like technologies"
In order to get your attention, machines need to be Overcome your weakest vulnerabilities
intelligent enough to
Why do these technologies often get people addicted, If you are addicted to it, you are sure to give it your attention, even to an
when applied in the "attention economy"? unreasonable degree
In the "attention economy", what is the variable that The amount of time you give the provided information your attention
assures income to the participating companies?
What is A/B testing? A user experience research methodology consisting of a randomized experiment
with two variants, A and B
The "confirmation bias" is the tendency of humans: To search for, interpret, favor, and recall information that confirms or supports
one's prior personal beliefs or values
The "novelty effect" is the tendency of humans to: Have a strong response the first time that individual is faced with a novel
experience
According to the statistics shown on this slide, how many About half an hour
minutes a day do YouTube users watch videos selected
by YouTube's recommender engine? Average YouTube user watches about 40 min a day; 70% of content watched on
YouTube is the result of automated recommendations
According to the statistics we have seen in the previous -Of the sum of 80 sovereign nations (the 'bottom' 40% of all countries)
slides, the to-10 wealthiest individuals who made their -Of each of 171 sovereign nations (or 90% of the world's countries)
fortunes with digital companies, together have a higher
net worth than the Gross-Domestic-Product (GDP):
(check all that apply)
What is the blockchain? A growing list of records, that are linked using cryptographic hash, with a
timestamp and transaction data
T/F: The only evidence we have about a foreign country False
using social media to officially influence the democratic
election of another "sovereign nation" was the
intervention of Russia into the 2016 US Presidential
election
After many social media companies have been criticized Not fact check any posts done by politicians
for their unchecked role in shaping the 2016 Presidential
election, the year before the next Presidential election (in
2019) the founder and CEO of Facebook declared
publicly that the social media company will:
