Computer Information Science Exam
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Search Engine Marketing
(SEM), search engine optimization (SEO), customer relationship management (CRM),
personalization systems, and a sensitivity to managing the delicate balance between gathering
and leveraging data and respecting consumer privacy are all central components of the new
marketing toolkit.
Ostrich Effect
the tendency to ignore a dangerous or risky situation. This bias takes its name from the widely
held, though completely incorrect, belief that this animal will bury its head in the sand when
faced with danger. People will demonstrate this kind of behaviour by blotting out a problem
from the mind instead of tackling the situation which threatens them.
Crowdsourcing
Funding projects via online efforts such as Kickstarter
Internet of Things
often used to describe the trend of putting "smarts" (meaning computing and
telecommunications technology) putting into everyday products such as lamps, watches,
thermostats, and door locks; as well as embedding tech into industrial goods.
cloud computing
helping to fuel the current age of fast-growth technology entrepreneurship. This technology
means that a start-up can rent the computing resources one previously had to buy at great
expense.
user-interface design
work to make sure systems are easy to use
process design
work to leverage technology to make firms more efficient.
Study Guide with Verified Answers |
Guaranteed Success
Search Engine Marketing
(SEM), search engine optimization (SEO), customer relationship management (CRM),
personalization systems, and a sensitivity to managing the delicate balance between gathering
and leveraging data and respecting consumer privacy are all central components of the new
marketing toolkit.
Ostrich Effect
the tendency to ignore a dangerous or risky situation. This bias takes its name from the widely
held, though completely incorrect, belief that this animal will bury its head in the sand when
faced with danger. People will demonstrate this kind of behaviour by blotting out a problem
from the mind instead of tackling the situation which threatens them.
Crowdsourcing
Funding projects via online efforts such as Kickstarter
Internet of Things
often used to describe the trend of putting "smarts" (meaning computing and
telecommunications technology) putting into everyday products such as lamps, watches,
thermostats, and door locks; as well as embedding tech into industrial goods.
cloud computing
helping to fuel the current age of fast-growth technology entrepreneurship. This technology
means that a start-up can rent the computing resources one previously had to buy at great
expense.
user-interface design
work to make sure systems are easy to use
process design
work to leverage technology to make firms more efficient.