MNM2615
Assignment 1
Semester 1
Due March 2026
, Contents
MARKETING MANAGEMENT FOR SMMEs ASSIGNMENT ....................................... 2
COVER PAGE .......................................................................................................... 2
DECLARATION OF OWN WORK ............................................................................. 3
1. INTRODUCTION .................................................................................................. 4
2. BACKGROUND OF KASI BITES RESTAURANT .................................................. 5
3. TECHNOLOGICAL PROGRESS IN AFRICA......................................................... 6
4. HOW KASI BITES CAN INFUSE TECHNOLOGY INTO THE BUSINESS .............. 7
5. POPULATION IMPLICATIONS FOR MARKETING STRUCTURE ......................... 8
6. HOW POPULATION FACTORS SHAPE KASI BITES’ MARKETING STRUCTURE
................................................................................................................................ 9
7. MARKETING IMPLICATIONS OF MOBILE AND INTERNET GROWTH .............. 10
8. HOW KASI BITES CAN CAPITALISE ON MOBILE AND INTERNET GROWTH .. 11
9. CONCLUSION .................................................................................................... 12
10. REFERENCES ................................................................................................. 13
Assignment 1
Semester 1
Due March 2026
, Contents
MARKETING MANAGEMENT FOR SMMEs ASSIGNMENT ....................................... 2
COVER PAGE .......................................................................................................... 2
DECLARATION OF OWN WORK ............................................................................. 3
1. INTRODUCTION .................................................................................................. 4
2. BACKGROUND OF KASI BITES RESTAURANT .................................................. 5
3. TECHNOLOGICAL PROGRESS IN AFRICA......................................................... 6
4. HOW KASI BITES CAN INFUSE TECHNOLOGY INTO THE BUSINESS .............. 7
5. POPULATION IMPLICATIONS FOR MARKETING STRUCTURE ......................... 8
6. HOW POPULATION FACTORS SHAPE KASI BITES’ MARKETING STRUCTURE
................................................................................................................................ 9
7. MARKETING IMPLICATIONS OF MOBILE AND INTERNET GROWTH .............. 10
8. HOW KASI BITES CAN CAPITALISE ON MOBILE AND INTERNET GROWTH .. 11
9. CONCLUSION .................................................................................................... 12
10. REFERENCES ................................................................................................. 13
