MNG2602 – Principles of Management
SECTION A: Case Study – PanAfric Foods
Question 1 (2 marks)
Identify the level of the manager who wrote this report and substantiate your answer.
The report was written by a top-level manager, specifically the Chief Executive Officer
(CEO). Top-level managers are responsible for setting the overall direction of the
organisation, formulating long-term strategies and ensuring sustainable performance
across the entire business. This is evident from the CEO’s focus on strategic decisions,
long-term planning and organisational performance across multiple countries and brands.
For example, the CEO states: “I led a refresh of our strategy that shifted investment where
it would have the most impact and put digital tools at the front of our plans.” This confirms
involvement in organisation-wide strategic management.
Question 2 (18 marks)
2.1 Brand implementing a low-cost strategy (3 marks)
The brand implementing a low-cost strategy is QuickBite. A low-cost strategy involves
achieving operational efficiency, economies of scale and cost control to offer products at
affordable prices while maintaining acceptable quality. The CEO highlights that “QuickBite
is PanAfric Foods’s value-oriented concept” and that its “standardised operating model
delivers reliable unit economics.” In addition, “the brand’s broad geographic footprint
gives us purchasing scale and low per-unit overhead,” which are key characteristics of a
low-cost strategy.
SECTION A: Case Study – PanAfric Foods
Question 1 (2 marks)
Identify the level of the manager who wrote this report and substantiate your answer.
The report was written by a top-level manager, specifically the Chief Executive Officer
(CEO). Top-level managers are responsible for setting the overall direction of the
organisation, formulating long-term strategies and ensuring sustainable performance
across the entire business. This is evident from the CEO’s focus on strategic decisions,
long-term planning and organisational performance across multiple countries and brands.
For example, the CEO states: “I led a refresh of our strategy that shifted investment where
it would have the most impact and put digital tools at the front of our plans.” This confirms
involvement in organisation-wide strategic management.
Question 2 (18 marks)
2.1 Brand implementing a low-cost strategy (3 marks)
The brand implementing a low-cost strategy is QuickBite. A low-cost strategy involves
achieving operational efficiency, economies of scale and cost control to offer products at
affordable prices while maintaining acceptable quality. The CEO highlights that “QuickBite
is PanAfric Foods’s value-oriented concept” and that its “standardised operating model
delivers reliable unit economics.” In addition, “the brand’s broad geographic footprint
gives us purchasing scale and low per-unit overhead,” which are key characteristics of a
low-cost strategy.
