MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026 - DUE March 2026; 100% Correct solutions and explanations.

MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 1 2026 - DUE March 2026; 100% Correct solutions and explanations. 1 INTRODUCTION This tutorial letter contains Assignment 01 for MNM2615. 2 ASSIGNMENT INFORMATION As indicated in Tutorial Letter 101, Assignment 01 covers learning units 1 to 3. It contributes 30% to your final mark, and it takes the form of a written assignment. Assignment 01 MUST be submitted online via myUnisa. NO LATE SUBMISSIONS WILL BE ACCEPTED. 3 ASSIGNMENT STANDARD AND STRUCTURE What you need to do to complete this assignment Study learning units 1 to 3 in the study guide and the relevant pages in your prescribed book. Read the following instructions for the assignment before answering the questions: • ALL content extracted from external sources MUST be referenced. You are not restricted to using only your study guide and prescribed book. You should also consult other sources to complete this assignment and make sure that they are properly referenced. • Use the Harvard referencing technique for your sources and make sure that you include in-text citations as well as a bibliography containing all the sources you use. • Under NO circumstances may you complete this assignment in a group or with your fellow students as that would also be regarded as plagiarism. • Include a cover page; a declaration of own work; a table of contents; an introduction; a body; a conclusion; and a list of references/bibliography. • Include relevant headings in your assignment. • A template will be provided to you under Additional Resources on myUnisa; ensure that you access the template and use it for this assignment. • Submit your assignment in a single PDF file on myUnisa. • Do NOT use bullet points to answer the questions. You must discuss the issues in full sentences and paragraphs. • Your assignment should be typed in Arial 11, with 1.5 line spacing. The assignment should be a maximum of 10 pages long, including the table of contents, introduction, body, conclusion, and a list of references/bibliography. As a marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with the owner/manager: the background, technological progress, population implications marketing structure, and the marketing implications relating to growth in mobile and internet access. QUESTION 1 The background of the chosen SME/SMME should not be more than half a page (5 marks for the background). 3 MNM2615/102/1/2026 (5) QUESTION 2 (a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). (b) Explain how the chosen SME/SMME can infuse this technological progress in the business (10 marks for the