How do channel members add value?
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Create greater efficiency in making goods available to target markets,
reduce the amount of work that must be done by both producers and
consumers, bridge the major time, place, and possession gaps that
separate goods and services from those who use them
How does the economy affect pricing?
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Economic factors that can affect pricing strategies: recession, interest rates,
inflation, etc
,What is everyday low pricing?
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It is charging a constant, everyday low price with few or no temporary
price discounts
What are laws?
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Society's values and standards that are enforceable in the courts
What is horizontal conflict?
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Conflict that occurs among firms at the same level of the channel
What is emotional?
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An attempt to stir up positive or negative emotions to motivate a purchase
,What is a factory outlet?
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An off-price retailing operation that is owned and operated by a
manufacturer and normally carries the manufacturer's surplus,
discontinued, or irregular goods.
What is IMC?
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the concept of designing marketing activities in combination to provide
clarity, consistency, and maximum communication impact across all
audiences
How can marketing negatively impact society?
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Materialism, false wants, few social goods, cultural pollution
What is direct marketing?
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, Connecting directly with carefully targeted segments or individual
consumers, often on a one-to-one, interactive basis
How are retailers classified?
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They are classified by the amount of service they offer, depth of product
line, relative prices charged, and organization
What is a price?
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The amount of money charged for a product or service.
What is persuade?
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Build a brand preference, encourage switching to a brand, changing
customer perceptions of product value
What is price advertising?
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Give this one a try later!
Create greater efficiency in making goods available to target markets,
reduce the amount of work that must be done by both producers and
consumers, bridge the major time, place, and possession gaps that
separate goods and services from those who use them
How does the economy affect pricing?
Give this one a try later!
Economic factors that can affect pricing strategies: recession, interest rates,
inflation, etc
,What is everyday low pricing?
Give this one a try later!
It is charging a constant, everyday low price with few or no temporary
price discounts
What are laws?
Give this one a try later!
Society's values and standards that are enforceable in the courts
What is horizontal conflict?
Give this one a try later!
Conflict that occurs among firms at the same level of the channel
What is emotional?
Give this one a try later!
An attempt to stir up positive or negative emotions to motivate a purchase
,What is a factory outlet?
Give this one a try later!
An off-price retailing operation that is owned and operated by a
manufacturer and normally carries the manufacturer's surplus,
discontinued, or irregular goods.
What is IMC?
Give this one a try later!
the concept of designing marketing activities in combination to provide
clarity, consistency, and maximum communication impact across all
audiences
How can marketing negatively impact society?
Give this one a try later!
Materialism, false wants, few social goods, cultural pollution
What is direct marketing?
Give this one a try later!
, Connecting directly with carefully targeted segments or individual
consumers, often on a one-to-one, interactive basis
How are retailers classified?
Give this one a try later!
They are classified by the amount of service they offer, depth of product
line, relative prices charged, and organization
What is a price?
Give this one a try later!
The amount of money charged for a product or service.
What is persuade?
Give this one a try later!
Build a brand preference, encourage switching to a brand, changing
customer perceptions of product value
What is price advertising?
Give this one a try later!
