Monopolistic Competition
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many sellers compete with substitutable products within a price range
Psychographics
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analysis of consumer lifestyles that provides insights into consumer needs &
wants
Marketing Concept
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idea that an organization should strive to satisfy the needs of consumers
while also trying to achieve the org's goals
Value Consciousness
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the concern for obtaining the best quality, features, and performance of a
product or service for a given price
Time Utility
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having the offering available when consumers need it
Gantt Chart
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demonstrates how the concurrent work on several tasks enables team
members to deliver an executable marketing program
Marketing Mix
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the controllable factors (product, price, promotion, and place) that can be
used by the marketing manager to solve a marketing problem
Self-Concept
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the way people see themselves and the way they believe others see them
Resellers
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wholesalers & retailers that buy physical products & resell them again
without any reprocessessing
Perception
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the process by which an individual selects, organizes, and interprets info to
create a meaningful picture of the world
Intelligent Enterprise
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an org that successfully accomplishes converting data into useful
information that will answer marketing questions and lead to effective
marketing actions
Ideal Self-Concept
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refers to how people would like to see themselves
Purchase Decision Process
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the stages a buyer passes through in making choices about which products
& services to buy
Motivation
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the energizing force that stimulates behavior to satisfy a need
Selective Perception
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many sellers compete with substitutable products within a price range
Psychographics
Give this one a try later!
analysis of consumer lifestyles that provides insights into consumer needs &
wants
Marketing Concept
,Give this one a try later!
idea that an organization should strive to satisfy the needs of consumers
while also trying to achieve the org's goals
Value Consciousness
Give this one a try later!
the concern for obtaining the best quality, features, and performance of a
product or service for a given price
Time Utility
Give this one a try later!
having the offering available when consumers need it
Gantt Chart
Give this one a try later!
demonstrates how the concurrent work on several tasks enables team
members to deliver an executable marketing program
Marketing Mix
,Give this one a try later!
the controllable factors (product, price, promotion, and place) that can be
used by the marketing manager to solve a marketing problem
Self-Concept
Give this one a try later!
the way people see themselves and the way they believe others see them
Resellers
Give this one a try later!
wholesalers & retailers that buy physical products & resell them again
without any reprocessessing
Perception
Give this one a try later!
the process by which an individual selects, organizes, and interprets info to
create a meaningful picture of the world
Intelligent Enterprise
, Give this one a try later!
an org that successfully accomplishes converting data into useful
information that will answer marketing questions and lead to effective
marketing actions
Ideal Self-Concept
Give this one a try later!
refers to how people would like to see themselves
Purchase Decision Process
Give this one a try later!
the stages a buyer passes through in making choices about which products
& services to buy
Motivation
Give this one a try later!
the energizing force that stimulates behavior to satisfy a need
Selective Perception
