UCF MAR 3023 EXAM 2 REVIEW (STUDY
GUIDE/ QUIZZES) QUESTIONS WITH
100% CORRECT ANSWERS
\.Consumer Decision Process - ANSWERS✔-Need Recognition, Information Search,
Alternative Search, Alternative Evaluation, Purchase, Post-Purchase
\.Need Recognition - ANSWERS✔-The beginning of the consumer decision
process; occurs when consumers recognize they have an unsatisfied need and
want to go from their actual, needy state to a different, desired state.
\.Functional Needs - ANSWERS✔-Pertain to the performance of a product or
service.
\.Psychological Needs - ANSWERS✔-Pertain to the personal gratification
consumers associate with a product or service.
\.Search for Information - ANSWERS✔-The second step, after a consumer
recognizes a need, is to search for information about the various options that exist
to satisfy that need.
, \.Internal Search for Information - ANSWERS✔-Occurs when the buyer examines
his or her own memory and knowledge about the product or service, gathered
through past experiences.
\.External Search for Information - ANSWERS✔-Occurs when the buyer seeks
information outside his or her personal knowledge base to help make the buying
decision.
\.Evaluation of Alternatives - ANSWERS✔-Once a consumer has recognized a
problem and explored the possible options, he or she must sift through the
choices available and evaluate the alternatives. Alternative evaluation often
occurs while the consumer is engaged in the process of information search.
\.Purchase and Consumption - ANSWERS✔-After evaluating the alternatives,
customers are ready to buy. However, they don't always patronize the store or
purchase the brand or item on which they had originally decided. It may not be
available at the retail store, for example. Retailers therefore turn to the conversion
rate to measure how well they have converted purchase intentions into
purchases.
\.Conversion Rates - ANSWERS✔-Percentage of consumers who buy a product
after viewing it.
\.Post-purchase - ANSWERS✔-The final step of the consumer decision process is
postpurchase behavior. Marketers are particularly interested in post purchase
behavior because it entails actual rather than potential customers.
GUIDE/ QUIZZES) QUESTIONS WITH
100% CORRECT ANSWERS
\.Consumer Decision Process - ANSWERS✔-Need Recognition, Information Search,
Alternative Search, Alternative Evaluation, Purchase, Post-Purchase
\.Need Recognition - ANSWERS✔-The beginning of the consumer decision
process; occurs when consumers recognize they have an unsatisfied need and
want to go from their actual, needy state to a different, desired state.
\.Functional Needs - ANSWERS✔-Pertain to the performance of a product or
service.
\.Psychological Needs - ANSWERS✔-Pertain to the personal gratification
consumers associate with a product or service.
\.Search for Information - ANSWERS✔-The second step, after a consumer
recognizes a need, is to search for information about the various options that exist
to satisfy that need.
, \.Internal Search for Information - ANSWERS✔-Occurs when the buyer examines
his or her own memory and knowledge about the product or service, gathered
through past experiences.
\.External Search for Information - ANSWERS✔-Occurs when the buyer seeks
information outside his or her personal knowledge base to help make the buying
decision.
\.Evaluation of Alternatives - ANSWERS✔-Once a consumer has recognized a
problem and explored the possible options, he or she must sift through the
choices available and evaluate the alternatives. Alternative evaluation often
occurs while the consumer is engaged in the process of information search.
\.Purchase and Consumption - ANSWERS✔-After evaluating the alternatives,
customers are ready to buy. However, they don't always patronize the store or
purchase the brand or item on which they had originally decided. It may not be
available at the retail store, for example. Retailers therefore turn to the conversion
rate to measure how well they have converted purchase intentions into
purchases.
\.Conversion Rates - ANSWERS✔-Percentage of consumers who buy a product
after viewing it.
\.Post-purchase - ANSWERS✔-The final step of the consumer decision process is
postpurchase behavior. Marketers are particularly interested in post purchase
behavior because it entails actual rather than potential customers.
