MBA 705 LSUS Mclaughlin Practice
Guide Exam 2 2026
Business-to-Business (B2B): - -The segment of electronic commerce whereby
businesses utilize the Internet to solicit transactions from each other.
Business-to-Consumer (B2C): - -The segment of electronic commerce whereby
businesses utilize the Internet to solicit transactions from consumers, also known as e-
tailing.
Business-to-Government (B2G): - -The segment of electronic commerce whereby
businesses utilize the Internet to solicit transactions from government entities.
Clicks and Bricks: - -The simultaneous application of both electronic ("clicks") and
traditional ("bricks") forms of commerce.
Commoditization: - -A process whereby firms are having a more difficult time
distinguishing their products and services from those of their rivals.
Consumer-to-Business (C2B): - -The segment of electronic commerce whereby
consumers utilize the Internet to solicit transactions from businesses.
Consumer-to-Consumer (C2C): - -The segment of e-commerce whereby consumers
utilize the Internet to solicit transactions from each other.
Culture: - -A society's generally accepted values, traditions, and patterns of behavior.
E-tailing: - -Another term for B2C.
Economies of Scale: - -The decline in unit costs of a product or service that occurs as
the absolute volume of production increases.
Environmental Scanning: - -The systematic collection and analysis of information about
relevant macroenvironmental trends.
Information Asymmetry: - -When one party has information that another does not.
Information Symmetry: - -When all parties to a transaction share the same information
concerning that transaction.
Mass Customization: - -The ability to individualize product and service offerings to meet
specific buyer needs
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Mobile Commerce (M-Commerce): - -Transactions conducted in an entirely wireless
environment, such as using a smartphone to both purchase and download an airline
ticket or piece of music.
Outsourcing: - -Contracting out a firm's noncore, non-revenue-producing activities to
other organizations primarily to reduce costs.
Partnerships: - -Contractual relationships with enterprises outside the organization.
Self-Reference Criterion: - -The unconscious reference to one's own cultural values as a
standard of judgment.
Societal Values: - -Concepts and beliefs that members of a society tend to hold in high
esteem.
True - -T/F In many respects, social forces are the drivers of consumer markets.
True - -T/F The expansion of a religion in an emerging country is an example of a social
force.
False (this is self reference criterion) - -T/F The unconscious reference to one's own
cultural values as a standard of judgment is known as cultural bias.
False - -T/F Commoditization refers to the ability to individualize product and service
offerings to meet specific buyer needs.
True - -T/F Reading business publications can serve as a means of environmental
scanning.
True - -T/F Environmental scanning can be difficult for large firms because of the
availability of too much information.
C. Social forces include such factors as societal values, trends, traditions, and religious
practices. - -Which of the following is not an example of a social force?
A. trends
B. values
C. industrial change
D. all of the above
B. A recession tends to help firms in most industries, but it does not benefit all
industries. - -When a recession occurs __________.
A. all industries benefit
B. some industries benefit
C. no industries benefit
D. none of the above
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